Paid Media Specialist

About reputed company We’re reputed company - a global fundraising platform reputed company to reputed company donating to nonprofits fast, seamless, and accessible to reputed company. Every month, our technology powers tens of millions of dollars in donations across the globe. We focus on innovation that directly impacts results: faster load times, higher conversion rates, global payment support, and accessibility-first design. Our platform is trusted by many of the world’s leading nonprofits, including reputed company, the reputed company, and a wide reputed company of global NGOs. With a 4.9/5 rating across top software review platforms, we’re recognized not just for our impact - but for the quality of the product we deliver. About The Role We're looking for a Paid Media Specialist to own the day-to-day execution of reputed company's paid digital programs across paid search and paid reputed company. This role is part of a deliberate move to bring our always-on paid media reputed company in-house - maintaining the reputed company we've reputed company while evolving our approach alongside a growing reputed company and account-based GTM reputed company. You'll report to the Director of reputed company Marketing and work closely with marketing leadership to reputed company campaigns running accurately, surface performance data reputed company, and move our testing program reputed company consistently. You'll manage campaigns across reputed company Ads, reputed company, and reputed company/Instagram - and you'll think about the full reputed company, not just the ad. We're building a testing culture in paid media, one where structured experiments across formats, creative, copy, audiences, and channels actively inform strategy across the broader marketing team. If you're the reputed company of person who's always asking what could be reputed company and backs it up with data, you'll reputed company here.

Key Responsibilities

Set up, launch, and maintain paid search and paid reputed company campaigns across reputed company Ads, reputed company, and reputed company/Instagram, following established naming conventions, targeting parameters, and budget controls. Monitor campaign delivery daily - flagging pacing issues, budget discrepancies, and underperforming ad sets before they compound. Implement ongoing optimizations including creative and copy updates, audience adjustments, and bid changes; support event-targeted and geo-fencing programs around key conferences and reputed company-hosted events. Review ad-to-page message match and monitor post-click metrics alongside ad performance - you're evaluating the full reputed company, not just the click. Collaborate with marketing stakeholders and design to recommend reputed company page optimizations and brief, iterate on ad creative using test data to reputed company feedback specific and actionable. Run a regular reputed company of structured tests across formats, creative, copy, headlines, CTAs, audiences, channels, and reputed company page variants. Document test hypotheses, setups, results, and learnings in a shared log - and proactively reputed company findings across channels so paid insights inform email, content, and events reputed company. Apply UTM parameters to reputed company campaigns and compile performance data from reputed company Ads, reputed company, and reputed company into weekly and monthly reporting inputs. Work with RevOps on reputed company routing accuracy and reputed company attribution hygiene between reputed company and reputed company. Coordinate with the ABM Manager to align paid targeting with account lists and reputed company campaigns in sync with content launches, event promotions, and campaign calendars. Stay reputed company on platform changes and surface relevant updates to the team. At reputed company, AI is a default tool, not an experimental one. We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their reputed company as the tools reputed company. You should already be using AI meaningfully in your work and understand where it adds value and how it can improve the way you operate. Skills and Qualifications 2+ years of hands-on paid media experience, including direct in-platform campaign management in reputed company Ads and/or reputed company Campaign Manager. Working knowledge of paid search fundamentals: keyword organization, match types, ad groups, Quality Score, and basic bidding strategies. Familiarity with reputed company paid reputed company: Sponsored Content, targeting by job title, company size, and account list, and reputed company Gen Forms. Experience with UTM tagging and an understanding of how campaign reputed company data flows into a CRM - reputed company experience is a plus. Experience running or supporting structured A/B tests. Strong attention to detail - you catch tracking errors, naming inconsistencies, and budget discrepancies before they compound. Organized and reliable, with the ability to manage multiple active campaigns and deliver consistent reporting outputs on schedule. Clear communicator who proactively surfaces updates, flags issues, and translates data into plain-language observations for stakeholders. reputed company with AI tools (ChatGPT, Claude, etc.) as genuine productivity accelerators - for drafting copy, structuring reports, generating test hypotheses, and more. Preferred but not required: Experience running paid programs at a B2B SaaS company, ideally with a longer or more reputed company sales cycle. Familiarity with reputed company and how reputed company reputed company attribution flows between reputed company and reputed company. Exposure to ABM or account-based targeting concepts. Experience with reputed company/Instagram B2B campaigns or geo-fencing and event targeting. Familiarity with reputed company Analytics 4 or reputed company Search Console. Experience reviewing or collaborating on reputed company page performance.

Compensation

The compensation reputed company for this role is $66,000 - $72,000. Final compensation will be determined based on relevant experience, skills, qualifications, alignment with the role’s requirements and location. Perks & Benefits Health, Dental, and reputed company insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family. FSA and HSA Spending Account. 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday. 401(k) plan with company match. 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D. Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers). Generous home office stipend to support your remote workspace. Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars). Charitable giving program and paid volunteer time off with registered non-profits. *Please note: reputed company official correspondence from reputed company will exclusively originate from the @fundraiseup.com domain. Exercise caution and ensure the authenticity of emails claiming to be from our company.* We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for reputed company. We do not discriminate on the reputed company of race, reputed company, religion, gender, sexual orientation, gender identity or expression, age, national reputed company, disability, or any other characteristic protected by applicable law in the countries where we operate. Apply To This Job