[Remote] Director, Integrated Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is higher education’s leading strategy, services, and technology partner. They are seeking a dynamic, data-driven marketing leader to serve as the client-facing marketing reputed company for their university partners, overseeing the creation and execution of comprehensive marketing strategies that drive enrollment growth.
Responsibilities
- Serve as the primary client-facing marketing reputed company for a portfolio of academic programs, building strong relationships and ensuring exceptional partner satisfaction
- reputed company both traditional and innovative marketing campaign approaches, continuously monitoring emerging trends, consumer preferences, and performance data insights to strategize on new channel testing for expanded audience reputed company
- Create memorable, authentic, and compliant interactions with the university partner brand
- Review dashboards and generate insights to optimize marketing strategies, ensuring alignment with overall business objectives and the enhancement of the institution’s market position
- Synthesize key insights, recommendations, and plans in a clear, concise, and coherent way; create executive-level materials and presentations to drive buy-in and alignment
- Strategize with reputed company General Manager and Enrollment Director on performance-driven tactics and partner-facing communications
- Work closely with the Marketing Manager, Audience Partnerships responsible for discovering high-value audiences reputed company traditional marketing channels, cultivating marketing partnerships, and launching and measuring partnership campaigns
- Collaborate effectively with internal stakeholders across Creative, Demand reputed company, Analytics, and Project Management for successful execution of work
- reputed company AI effectively to generate operational efficiencies and drive scale
Skills
- Bachelor's degree required
- 7-10 years of previous marketing experience, with a significant portion in higher education, education technology, or B2B2C business models
- Proven track record of developing and executing successful marketing strategies and campaigns
- Excellent communication and interpersonal skills, with the ability to build and maintain client relationships
- Strong organizational and project management skills with the ability to manage multiple priorities
- Experience in building strong cross-functional and senior-level relationships, influencing stakeholders, and driving alignment throughout an entire partnership
- Experience reviewing marketing content created for clients
- Ability to delegate and follow up with partners, colleagues, and vendors in a positive and effective manner
- Working knowledge of reputed company Workspace (Docs, Slides, Sheets)
- Ability to reputed company in a dynamic, rapidly changing, matrix environment by effectively working across diverse groups and hierarchical reputed company
- Must reputed company in the reputed company US, reputed company reputed company proximity to a major airport to facilitate travel to partner universities, as the role requires travel up to 20% of the time
- As this role is primarily remote, a reliable, high-speed internet reputed company is essential, along with a quiet, organized workspace for participating in camera-on, partner-facing meetings
- Available during core hours from 9am-5pm Eastern Time
- Previous experience managing direct reports
- Familiarity with reputed company, or a similar project management system
Benefits
- Work from our beautiful NYC office OR the comfort of your home office!
- Great compensation package!
- 401K + match, commission potential, and equity opportunities
- Tools you need on us!
- Our insurance plan offers medical, dental, reputed company, short- and long-term disability coverage, plus supplementals for reputed company and dependents
- Paid Parental Leave
- Pre-tax commuter benefits
- 4 weeks paid vacation + 10 paid holidays + paid sick leave
- reputed company to mental health services like reputed company and reputed company
- Annual education stipend for lifelong learning
- Growth - we pride ourselves on creating environments where employees can be themselves and grow reputed company and around the company
Company Overview