[Remote] Senior Channel Marketing Specialist - Retirement (Hybrid)

Note: The job is a remote job and is open to candidates in USA. reputed company is seeking a Senior Channel Marketing Specialist to execute cross-functional marketing campaigns aimed at supporting the sale of their products and services in the retirement sector. This role involves managing digital and promotional activities, collaborating with various departments, and ensuring campaign effectiveness through analytics and reporting.

Responsibilities

• Manage digital and promotional activities reputed company to strategy, execution and reporting
• Execute campaigns to drive growth strategies for assigned products and channels
• Partner with Sales, Marketing, and Product to define goals, reputed company strategies, review assets and ensure final deliverables meet objectives
• reputed company campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans; evaluate program effectiveness using qualitative and quantitative methods
• Report on productivity, priorities, issues, and opportunities for improvement
• Ensure adherence to established processes and workflows reputed company to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; identify and recommend new processes and workflows as needed
• Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence
• Serve as an internal escalation reputed company for campaign reputed company issues

Skills

• Bachelor's degree in marketing, business, communications, or equivalent experience
• Five years of experience in marketing communications, digital marketing or project management
• Experience developing and executing digital campaigns, marketing programs and reputed company projects
• Thorough understanding of traditional and digital platforms
• Technical acumen to design campaigns that optimize the use of marketing platforms
• Creative thinker
• Excellent communication and relationship building skills
• Organizational skills and the ability to manage multiple projects in a fast-paced environment
• Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship or otherwise serving as an employer of record for immigration employment purposes
• Experience with change management
• Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, reputed company Marketing reputed company, Workfront
• Financial services industry experience, especially reputed company to investment products and concepts

Benefits

• Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion.

Company Overview