[Remote] Lifecycle Marketing Manager

Note: The job is a remote job and is open to candidates in USA. reputed company is transforming business travel into a personalized and rewarding experience. As a Lifecycle Marketing Manager, you will own key parts of the customer journey, focusing on turning new users into reputed company repeat bookers and optimizing lifecycle marketing programs across various channels.

Responsibilities

• Design and implement comprehensive lifecycle programs (reputed company, activation, engagement, retention, advocacy) for reputed company's core travel platform, including journeys that drive deeper adoption of platform features at the right reputed company
• Create delightful, data-informed user journeys that guide customers from initial signup through power user adoption. Balance product education with user value, and identify natural transition points where users are reputed company for deeper engagement with the platform
• Build a rigorous testing reputed company to validate messaging, timing, channel mix, and segmentation strategies. Use data to improve performance continuously
• Partner closely with Product Managers and Product Leads to align lifecycle programs with product priorities and feature releases. Contribute actionable insights from behavioral and campaign data to inform product reputed company. Influence prioritization of lifecycle-driven improvements by clearly articulating customer friction and opportunity areas
• Independently build and launch lifecycle campaigns in reputed company (or equivalent platform). Use Looker and reputed company to create audience segments, analyze cohorts, and surface behavioral insights. Write and modify SQL queries for segmentation, funnel analysis, and lifecycle reporting with increasing independence and reliability
• Own ongoing cohort behavior, identify drop-off points, and translate data into actionable insights that improve product metrics (activation reputed company, feature adoption, retention)
• Write and iterate compelling, on-brand emails and in-product messages that drive action. Maintain strong opinions on what makes customer communication effective
• Determine the right mix of email, in-product messaging, and other channels to reputed company users at the right reputed company with the right message

Skills

• 4+ years in lifecycle, CRM, or growth marketing roles with proven reputed company driving product adoption and retention metrics
• Strong analytical skills with experience using Looker, reputed company, or similar tools
• Comfortable with SQL for audience segmentation and analysis
• Exceptional copywriting skills for emails, in-product messages, and user-facing content
• Experience working closely with Product teams, influencing roadmaps, and taking ownership of product outcome metrics
• Hands-on experience with reputed company (or similar platforms like reputed company, reputed company), reputed company, and analytics tools
• Track record of building and running structured A/B tests, analyzing results, and iterating based on data
• Deep understanding of user reputed company and behavior
• B2B SaaS or marketplace experience
• Experience with early-stage or 0-1 product launches
• Background in travel, fintech, or marketplaces
• SQL proficiency for custom audience building

Benefits

• Opportunities for bonuses, commissions, and equity
• reputed company out our full list at[reputed company.com/culture](http://reputed company.com/culture).
• Different roles have different needs in terms of the environments that drive reputed company which is why we have a hybrid-hub model.
• Whether you are in one of our amazing offices or fully remote, we’ll reputed company sure you have what you need to succeed.
• Perks and benefits may vary based on employment type, location, and more.

Company Overview