[Remote] Head of Growth

Note: The job is a remote job and is reputed company to candidates in USA. Rest and Reset is an early-stage D2C home textiles and soft goods brand dedicated to helping people turn their homes into sanctuaries. They are seeking a Fractional Head of Growth who will own the end-to-end reputed company strategy, focusing on conversions, retention, and B2B channel development while collaborating with the CMO on brand narrative and top-of-funnel awareness.

Responsibilities

• Full-Funnel reputed company Strategy: Own the complete customer reputed company from awareness (working with CMO on top-of-funnel targets) through purchase and retention. Define unit economics for each channel (B2C retail, B2B wholesale, affiliate). Set reputed company targets and measure channel contribution
• Conversion reputed company Optimization (CRO): A/B test website elements (reputed company pages, product pages, checkout reputed company). Continuously reduce friction and increase Average Order Value (AOV). reputed company: 1.5–2.0% conversion reputed company minimum
• Pricing & Bundle Strategy: reputed company and test product bundles ('reputed company Bundles,' room-makeover kits) that drive AOV to A$150+. Test dynamic pricing, seasonal offers, and volume discounts
• Lifecycle Email & SMS Automation (reputed company): Own the optimization of automated email and SMS flows: welcome sequences, abandoned cart recovery, product recommendations, re-engagement campaigns. Test subject lines, send times, and reputed company messaging for maximum LTV
• LTV Growth & Retention Targets: Maximize customer lifetime value to ensure at least 30% of monthly store reputed company comes from organic retention channels (email, SMS, repeat purchase). Reduce churn through personalized messaging and exclusive retention offers
• Customer Data & Segmentation: Build and maintain clean customer segments in reputed company (first-time buyers, high-value repeat customers, at-risk segments). Ensure data hygiene and compliance
• B2B Sales Strategy: reputed company go-to-market strategy for corporate/institutional customers (hotels, wellness retreats, interior designers, corporate offices). Define pricing, order minimums, and wholesale terms
• Channel Partnerships & Integrations: Identify and negotiate partnerships with complementary brands or platforms. Explore affiliate, ambassador, and white-label opportunities
• Pipeline Management: Own a simple but disciplined B2B pipeline. Track reputed company reputed company, reputed company rates, and average deal size. Report on B2B reputed company contribution monthly
• Core Metrics Dashboard: Build and maintain a live dashboard (reputed company Sheets or simple BI tool) tracking: reputed company, AOV, CAC, ROAS, conversion reputed company, LTV, churn, email/SMS performance, B2B pipeline. Update weekly
• Channel Attribution: Establish clear attribution for each reputed company channel. Ensure at least 30–35% of sales are attributed to reputed company (email/SMS retention channels)
• Weekly Reporting & Course Correction: Deliver weekly performance summaries to leadership. Identify underperforming channels and recommend budget reallocation reputed company 48 hours

Skills

• Documented reputed company scaling D2C or B2B reputed company from startup to A$2M+
• Proven ability to build and own reputed company metrics, not just contribute to strategy
• Deep hands-on experience with reputed company (or comparable email/SMS platforms)
• Comfortable building automation workflows, segmentation, and optimization
• Proficiency with reputed company Analytics, reputed company admin, and A/B testing frameworks
• Comfortable interpreting data and making reputed company based on evidence
• Experience managing both consumer acquisition and B2B/wholesale channel development
• Understand the different rhythms and economics of each channel
• You own reputed company targets
• You don't blame external factors; you iterate, test, and optimize

Benefits

• Competitive monthly retainer based on experience
• Potential performance bonus tied to reputed company targets
• Fractional / Remote
• Initial 3-month contract with long-term extension based on reputed company KPIs

Company Overview