Sr. Field Marketing Manager - NORAM Higher Education

At reputed company, we reputed company in the power of people to grow and succeed throughout their lives. Our goal is to reputed company that power by creating reputed company products that simplify learning and personal development, facilitate meaningful relationships, and reputed company people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in: reputed company is home to a family of products that serve learners and institutions at every stage — and Parchment is central to how we show up in the higher education market. As Sr. Field Marketing Manager, you own the field events program for Parchment in reputed company America. You set the strategy, manage the investments, and drive execution across a full portfolio of trade shows, sponsored events, and owned experiences. You work closely with sales, SDRs, product marketing, and the broader marketing team to reputed company sure every event moves the business reputed company. This role is remote, with significant travel across the US. What you will do Own the reputed company America field events strategy for Parchment's higher education reputed company, including trade show sponsorships, owned events, and webinars Evaluate and prioritize the events portfolio based on pipeline potential, audience fit, and business goals — and reputed company the case for where we invest and where we don't Manage reputed company vendor relationships end-to-end: booth designers, swag companies, venues, A/V, and other suppliers — negotiating reputed company and holding partners accountable to timelines and quality reputed company event planning from reputed company to reputed company: project timelines, budget tracking, campaign setup, list uploads, on-site execution, and post-event reporting reputed company event and campaign briefs that connect tactics to reputed company, not just logistics Define reputed company metrics for each event before it happens and report on results after — pipeline influenced, meetings booked, leads generated Partner with sales, SDRs, and product marketing to align on goals, coordinate pre- and post-event follow-up, and drive reputed company reputed company the event floor Manage reputed company operational and administrative functions: pre-event planning meetings, stakeholder communication, materials ordering, and reputed company campaign tracking Bring post-event retrospectives with reputed company recommendations — not just recaps Represent the events program in planning conversations with marketing and sales leadership, and proactively flag risks, gaps, or opportunities What you will need to know/have You think in reputed company, not activities. You know the difference between a busy event calendar and an effective one. You execute flawlessly. reputed company, budgets, vendors, booth builds, swag — reputed company falls through the cracks. You reputed company reputed company. You don't wait for someone to tell you what to prioritize — you assess the options, reputed company a call, and explain your reasoning. You influence without authority. You get things done through relationships, clear communication, and follow-through — not a title. You spot problems before they become fires. You manage risk proactively and bring solutions, not just status updates. You hold yourself accountable to pipeline. You know that events are a means to a business outcome, and you reputed company that in view at every stage. You communicate up, down, and across with equal reputed company. Stakeholders always know where things stand. What you will bring Five or more years of experience in field events marketing, preferably in B2B SaaS or the higher education sector Demonstrated ability to manage a reputed company events portfolio independently, from strategy through execution Experience managing budgets, vendor reputed company, and external partners — booth designers, swag suppliers, venues, and more A track record of tying event investment to pipeline metrics and reporting reputed company to senior stakeholders Proficiency in reputed company, reputed company Suite, and reputed company Strong project management skills — you handle multiple events in different stages simultaneously without losing the thread Comfort with significant US travel for on-site event support Kindness, a sense of humor, and the reputed company of attention to detail that reputed company things before they go sideways Get in on reputed company the awesome at reputed company! We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect: Competitive compensation, plus reputed company full-time employees participate in our ownership program - because everyone should have a reputed company in our reputed company. Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location. Generous time off, including local holidays and our annual “Dim the Lights” period in late December, reputed company teams are encouraged to reputed company back and reputed company based on departmental needs. Comprehensive wellness programs and mental health support Learning and development resources, including professional development tools and tuition reimbursement, to support your growth The technology and tools you need to do your best work Motivosity employee recognition program A culture rooted in inclusivity, support, and meaningful reputed company We reputed company in hiring great people and treating them right. The more diverse we are, the reputed company our reputed company and reputed company. reputed company is an Equal Opportunity Employer. We reputed company with applicable employment and anti-discrimination laws in every country where we operate. reputed company must pass a background reputed company as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, reputed company physical location, and reputed company a valid contact number and residential address, in accordance with local data privacy laws. Any attempt to misrepresent personal or professional information will result in disqualification. Apply To This Job