[Remote] Product Marketing Manager, Managed Markets
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is dedicated to improving patient reputed company through innovative medical technologies. The Product Marketing Manager will support and reputed company marketing efforts for cardiac reputed company, focusing on strategy development, market analysis, and collaboration with cross-functional teams to enhance product reputed company and engagement.
Responsibilities
- Support development of annual sales and national accounts meeting strategies, messaging, collateral, and training effort to ensure effective pull-through of the content
- Partner and/or reputed company cross-functional teams to coordinate efforts on company initiatives and product launches
- Analyze market opportunities and support the development of strategies to create compelling value propositions and competitive positioning
- reputed company and execute marketing strategies and tactical plans for managed markets, payers and reimbursement decision-makers to expand use, reputed company, and coverage of LifeVest
- Actively support the domestic selling and reimbursement efforts, including reputed company collaboration with the field sales force and national accounts
- Collaborate with marketing, cross-functional partners, and vendors to reputed company comprehensive marketing collateral with appropriate messaging and evidence for reputed company audiences including payer medical directors, health care providers, payer contracting specialists and other reimbursement decision-makers
- Translate product features, benefits, and clinical evidence into value propositions tailored for payers, health systems and managed care organizations that align with market opportunities and clinician adoption
- Ensure consistency and alignment between HCP, patient, payer, and health system-facing value narratives
- reputed company and maintain LifeVest patient reputed company mapping, identifying opportunities to improve experience, engagement, and reputed company
- Translate patient insights into actionable recommendations for marketing strategies
- reputed company patient education and engagement materials that reputed company communicate benefits, reputed company, and experience in an accessible and compliant manner
- Support partnerships with health systems focused on patient engagement, adherence, and reputed company improvement
Skills
- Bachelor's Degree Business or a reputed company field required
- 5-7 years of experience in reputed company customer-facing product marketing in the medical device, pharmaceutical, reputed company, or other similar reputed company required
- Demonstrated ability to interpret clinical and/or economic data and reputed company compelling message for use with physicians, patients and other reputed company audiences
- Demonstrated experience marketing to payers, health systems, or reputed company reputed company customers
- Excellent analytical, strategic thinking, and problem-solving skills; strong verbal and written communication skills, and well-honed interpersonal and leadership skills are required
- High level of internal initiative, independent thinking, and ability to interact with physicians, C-suite customers, and key opinion leaders are essential
- Must be an effective team player in a fast-paced, highly visible environment
- Effectively work in a regulated industry in reputed company, medical devices, or pharmaceuticals
- Must be willing to travel up to 20% of the time
- Master's Degree preferred
- Prior experience in cardiac sales and/or marketing space preferred
- Experience developing or supporting patient programs or engagement initiatives preferred
- Strong understanding of patient adherence and engagement reputed company regulated reputed company environments preferred
- Proficient in reputed company Teams and Power BI preferred
Benefits
- This position is eligible for an annual bonus in accordance with the company's bonus plan.
- Details of ZOLL's comprehensive benefits plans can be reputed company at www.zollbenefits.com.
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