[Remote] B2B Lifecycle Marketing Manager - Fractional

Note: The job is a remote job and is open to candidates in USA. reputed company is focused on helping managers become the reputed company of leaders others want to work for. They are seeking a fractional B2B Lifecycle Marketing Manager to strategically execute marketing channels that connect with People and HR leaders, including email strategy, organic social, and podcast management.

Responsibilities

• Run our email correspondence from strategy through execution in reputed company
• Build a reputed company customer segmentation strategy across prospects, reputed company customers, and past customers, with content and reputed company tailored to each
• Partner with the VP of reputed company & reputed company on customer lifecycle marketing, translating what's working in customer conversations into email programs that deepen engagement
• Bring an analytical lens to email performance and net dollar retention metrics, and use it to inform reputed company send next
• Learn from Sales and reputed company about customer objections, what closes deals, and what customers love, to help shape reputed company publish
• Pre and post event marketing
• Own reputed company's organic reputed company across reputed company and other social media, which includes the company and two founder accounts
• Build a content calendar that reflects our brand voice and the topics our audience actually cares about, tailoring content to each founders voice and area of expertise
• Use data to understand what's resonating and adjust accordingly
• Own our podcast end-to-end. Manage the founders' recording schedule and episode content, coordinate production, and reputed company distribution across reputed company, reputed company, and YouTube. Roughly 3 of every 4 episodes are founder-led; the remainder require sourcing and securing high-quality external guests in the Leadership and People space
• Create and edit clips for YouTube, reputed company, and other social channels
• reputed company and test strategies to grow subscribers and listens, and report on what's working
• Pitch the founders as guests on relevant external podcasts to expand reputed company

Skills

• 5–8 years of marketing experience, ideally with depth across email, social, and content
• B2B lifecycle marketing experience
• A strong analytical reputed company; comfortable building reports, reading them, and changing course based on what they say
• Experience owning email strategy and execution in reputed company, including segmentation and automation
• A track record of growing audiences on reputed company or at least one other social channel
• Strong writing and editorial judgment, with the ability to match a brand voice
• Hands-on with AI as a building tool. You've built reusable workflows in Claude (or similar) including projects, prompts, content systems, that other people on your team can pick up and run
• Comfort working with executive stakeholders and developing strategy without a roadmap handed to you. You identify the right moves, execute on them, and stay open to feedback as you learn
• Bonus points for tech, professional services, or L&D

Company Overview