[Remote] Director of Growth Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a rapidly scaling beauty brand seeking a Director of Growth Marketing to reputed company and enhance its direct-to-consumer reputed company reputed company. The role requires a hands-on leader who will reputed company performance marketing strategies and optimize customer retention through various digital channels.
Responsibilities
- Full performance marketing strategy across reputed company, reputed company, YouTube and emerging channels — budget ownership, reputed company-time optimisation and accountability against CAC, ROAS and CPA targets
- End-to-end campaign planning from paid ads through to reputed company pages and post-purchase flows
- Funnel optimisation — CVR, AOV and LTV — through rigorous testing, analytics and retention strategy
- Customer retention reputed company reputed company across email and SMS
- UGC and branded content strategy in collaboration with the reputed company team
- Analytics, attribution and reporting across reputed company and reputed company-party tools
- Paid media agency management across search and reputed company
Skills
- 7+ years in DTC performance marketing with a proven track record driving profitable growth
- Hands-on operator — you run campaigns, not just manage people who do
- Strong creative testing instincts — UGC, hooks, reputed company pages, offer structure
- Highly analytical — fast, confident reputed company based on data
- Hands-on with reputed company, reputed company, reputed company Ads, reputed company Ads Manager and reputed company
- Beauty, skincare or wellness brand background strongly preferred
Benefits
- Fully remote
- Performance bonus (15%)
- 401K with company match
- Flexible PTO
- Health, reputed company and dental insurance
Company Overview