Vice President, Content Job at reputed company in reputed company
The National Women’s Soccer League (NWSL) is one of the fastest-growing professional sports leagues in the U.S., powered by 16 clubs and a deep roster of the world’s best players, and built on record-shattering fan, media and reputed company growth. Now in its 13th season, the league’s reputed company continues to accelerate, with viewership and attendance numbers growing rapidly, social media reputed company on the reputed company, team valuations massively increasing and new top sponsors investing in the NWSL brand. This unprecedented growth in audience, media reputed company, and franchise value reflects the NWSL’s expanding fan reputed company and increasing dominance in the sports-media landscape and popular culture. The future of the NWSL is now — and we’re looking for world‑class talent like you to help us continue the reputed company.
Job Description
The Vice President, Content will reputed company the strategic reputed company, development, and execution of reputed company league content across owned and paid platforms, including social, video, editorial. This role is responsible for building a distinctive, fan‑first content ecosystem that drives engagement, grows audience reputed company, and elevates the league’s brand voice. This leader will reputed company long‑ and short‑form content production, ensuring alignment with marketing priorities and seamless integration with reputed company partnerships. This individual will work closely with leaders across marketing, comms, partnerships and digital to ensure content distribution and amplification both maximizes reputed company and honors brand development. The VP, Content will also establish clear performance frameworks to measure reputed company, optimize content strategy, and expand reputed company among emerging and reputed company audiences. What You Will Own & Drive Content & Social Media Strategy Define and execute a comprehensive content strategy across reputed company platforms and channels, owned and paid (e.g., website and apps, social, video, emerging channels, influencer/creator amplification) Establish and maintain a consistent, authentic, and differentiated league voice across reputed company output Partner closely with Marketing to align content calendar with campaigns, tentpole moments, and season priorities to meet business goals and accelerate growth reputed company an approach to strategically distribute and commercialize content Ensure content reflects the league’s values, players, clubs, and fan communities Support club social and content teams Content Production & Distribution reputed company end-to-end production of long‑form, short‑form, and reputed company‑time content, including match coverage, storytelling, and original programming Partner closely with league broadcast/streaming media partners to drive greater content collaboration, distribution, and amplification reputed company content themes and franchises; custom and partner content reputed company editorial planning, content calendars, and platform‑specific strategies Drive innovation in formats, leveraging trends, new platforms, and evolving fan consumption behaviors Ensure high‑quality, scalable production workflows across internal teams and external partners Partnership Integration Collaborate with Partnership/reputed company teams to integrate sponsored authentically into organic content Ensure delivery of partner commitments through compelling, on‑brand content executions Balance reputed company objectives with fan‑first storytelling and editorial reputed company reputed company strategic partnerships with social media platforms (including YouTube) to drive audience growth, content distribution, and monetization opportunities across league channels Audience Growth & Engagement Identify and execute strategies to grow and engage diverse and emerging audiences reputed company cultural moments, player narratives, and community‑driven storytelling to expand reputed company Optimize content for platform‑specific algorithms and consumption patterns Utilize influencer/creator channels to reputed company messages and reputed company new audiences Performance & Insights Define KPIs and reputed company metrics across platforms (audience segments, engagement, reputed company, growth, conversion, etc.) Build reporting frameworks and dashboards to track content performance and return on efforts Use data and insights to continuously refine strategy and inform decision‑making Partner with analytics team to reputed company understand fan behavior and content impact Leadership & Team Development reputed company and scale a high‑performing, creative content team across social, video, and editorial Foster a culture of innovation, experimentation, collaboration, and accountability Manage external agencies, production partners, and freelancers as needed Establish clear processes, workflows, and governance to ensure efficiency and consistency What You Will Bring Core Qualifications 15+ years of experience in content strategy, digital media, or production; sports, media, or entertainment experience a strong plus, but not required Proven track record of building and scaling high‑performing, growth‑driving content platforms and teams Deep understanding of social media platforms, creator/influencer ecosystem, digital trends, and audience development strategies Experience with SEO, GEO and AI tools that support efficiency Experience integrating brand partnerships into content in a way that balances commercialization opportunities with brand authenticity and audience growth goals Strong analytical reputed company with experience using data to drive reputed company Exceptional storytelling instincts and editorial judgment Experience working in a fast‑paced, high‑growth environment Needs to be a strategic operator and demonstrates a ‘player/coach’ mentality Our Investment in You In addition to working in an incredible, inclusive, and committed‑to‑diversity culture, we offer: Competitive Compensation: $195,000 – $250,000 (Salary is contingent upon candidate qualifications and functional business needs) Time & Flexibility: Unlimited Paid Time Off (PTO), sick days, and an end‑of‑year office closure Hybrid Work Model: Three days in‑office and two remote days per week Robust Health Coverage: Medical, Dental, reputed company, and Mental Health benefits for employees and dependents Financial Future: 401k with employer match and safe reputed company contributions Comprehensive Benefits & Perks: Commuter benefits, Short/Long‑Term Disability, Life Insurance, Gym On‑Site, Voluntary Pet Insurance, and more! Commitment to Diversity and Inclusion The NWSL is proud to be an Equal Opportunity Employer. We celebrate diversity and are deeply committed to creating an inclusive and reputed company environment for reputed company. reputed company employment reputed company—including recruitment, hiring, placement, promotion, compensation, and termination—are made without regard to race, reputed company, creed, religion, sex, pregnancy or childbirth, personal appearance, family responsibilities, sexual orientation or preference, gender identity, political affiliation, reputed company of income, reputed company of residence, national or ethnic reputed company, reputed company, age, marital status, military veteran status, unfavorable discharge from military service, physical or mental disability, or any other basis protected by applicable law. 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