City Marketing & Activation Lead - Senior Manager
About Paytm:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Role
: To build and execute city-level marketing and activation plans. Build and close partnerships, visibility and activation opportunities at a city level by finding residual inventory opportunities, bartering referrals and cashbacks, and pitching synergistic growth opportunities to other businesses. Build offline to online conversion with independent service providers and other city communities. Ideal candidate would build offline to online conversion with independent service providers and other city communities.Expectations/ Requirements:
● Regional Market Analysis:
○ Conduct in-depth market research to identify opportunities, segment the target audience within the new region and adapt marketing efforts accordingly.
● Marketing Strategy Development:
○ Develop comprehensive target marketing strategies for activating new regions; design and implement tailored campaigns to penetrate new markets, considering local cultural, economic, and demographic factors
● City Market & Activation:
○ Lead the end-to-end execution of regional marketing campaigns, from concept to delivery, across digital, social media, and offline channels.
○ Coordinate with creative teams to produce region-specific content, ensuring it is engaging and relevant
● Cross-functional Collaboration:
○ Partner with Sales, Product, and Operations teams to ensure seamless execution of regional strategies
● Reporting & Performance Tracking:
○ Regularly provide updates to senior leadership on campaign success, ROI while using insights & feedback to refine and improve regional marketing strategies.
Superpowers/ Skills that will help you succeed in this role:
1. Strong knowledge of regional marketing strategies, digital marketing channels, and campaign execution.
2. Strong communication, negotiation, and interpersonal skills.
3. 6-7 years of experience to build and execute city-level marketing and activation plans.
4. Has a proven track record of launching and managing successful marketing campaigns in new
regions.with experience in market research, data analysis & consumer insights for targeted marketing initiatives5. Build and close partnerships, visibility, and activation opportunities at a city level by finding residual inventory.
opportunities, bartering referrals and cash back, and pitching synergistic growth opportunities to other businesses.
6. Must speak regional language.
7. Ability and willingness to independently manage all compliance-related functions and activities. Proactive and strategic approach in addressing compliance challenges, ensuring seamless alignment with regulatory expectations and organizational objectives.
Education: Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
Why join us?
: A collaborative output-driven program that brings cohesiveness across businesses through technology. Improve the average revenue per use by increasing the cross-sell opportunities. A solid 360 feedback from your peer teams on your support of their goals. Respect, is earned, not demanded from your peers and managerCompensation
: If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to bea part of the story!
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