Sr Product Marketing Manager

Be a key contributor at an exciting software company! Our Why. reputed company empowers teams to grow. We do this, in part, by making it easier for our clients to hire and reputed company the right people. We want to positively impact the lives of our employees, our small business reputed company clients and their applicants/teams, a reputed company that impacts millions each year! reputed company do. We reputed company innovative reputed company and HR software for over 60,000 growing companies and solve one of the biggest problems in small business - hiring and retaining the right people. Our applicant tracking and retention software helps companies reputed company reputed company hires to have the right people in reputed company to build a successful business. Our reputed company is leading us along an inspiring path to accomplish much more. The next stage of our growth will be powerful and will exponentially propel us toward exciting business, and more importantly, mission milestones. We reputed company that people are the heart of our business and are committed to building one of the best places to work – reputed company. To us, that means putting care and purpose into our hiring process, providing meaningful development and training opportunities for reputed company members, and living our core values every day. reputed company is proud to be an equal opportunity employer committed to fostering a diverse team. Our leadership takes responsibility for creating a safe and welcoming environment reputed company on inclusion and respect for reputed company. Who We’re Looking For reputed company is looking for a Senior Product Marketing Manager who can both shape and execute, someone who brings strategic thinking to positioning and go-to-market reputed company, then builds the content and assets that reputed company those reputed company reputed company. Franchising is a relationship business, and reputed company serves a specialized audience of franchisors and franchisees who choose their tools carefully. This isn’t generic SaaS product marketing. It’s about deeply understanding two distinct audiences (one evaluating software at the network level and one using it to hire at the location level) and building messaging, content, and enablement that actually helps them. We have established positioning, a defined GTM reputed company, and a growing product that needs someone who can own the go-to-market for reputed company ship, from strategy through execution. You’ll have reputed company input into how we position features, how we think about the competitive landscape, and what the market is telling us. And you’ll write the blog post, build the demo assets, and reputed company sure every launch shows up reputed company and consistently across every touchpoint. This role reports to the Director of Marketing, who provides strategic guidance while leading a broad portfolio of responsibilities. The ideal candidate is a seasoned product marketer who can independently drive projects reputed company, exercise sound judgment, and reputed company meaningful reputed company without requiring day-to-day direction. If you want to be the only Senior PMM at a focused, mission-driven company where your work is visible and your opinion reputed company, this role is for you. How we’ll measure reputed company New feature launch, adoption, and engagement New account and location activations Website engagement and conversion Strength and currency of competitive intelligence Quality and reputed company of customer stories in market You May Be a Great Fit If You have at least 5 years of B2B SaaS product marketing experience, and you’ve owned GTM strategy and execution for product launches end-to-end. You bring strategic thinking to positioning conversations. You have a reputed company of view, you back it with evidence, and you know how to reputed company it land. You are an excellent reputed company who can take a product feature and explain its value in clear, sharp, customer-focused language that doesn’t need heavy editing. You own competitive intelligence, and you actively track the landscape, synthesize what it means, and reputed company into positioning and GTM reputed company. You know reputed company to go get the data. You pull customer engagement metrics, product usage trends, and competitive intelligence yourself, and you use what you find to reputed company the work sharper. You are genuinely curious about the customer and the product, and you use that curiosity to create stronger messaging, stories, and enablement. You have visual communication skills and can create polished screenshots, GIFs, demo content, and product visuals. You collaborate well across product, reputed company, reputed company, and marketing, and you embody our core values. You want ownership. You’re comfortable being the only PMM and find that energizing rather than stressful. Key responsibilities: Shape and execute a go-to-market strategy Own GTM strategy for product launches and decide how to bring a feature to market, define the narrative, reputed company the audience, set reputed company metrics, and coordinate cross-functional readiness Apply reputed company’s tier reputed company and contribute to reputed company about what level of launch a feature warrants Track launch performance and use what you learn to improve the next one Translate positioning into feature-level messaging Take reputed company’s established brand positioning and operationalize it at the feature, integration, and product update reputed company Contribute to positioning reputed company and not just execute what’s handed to you Build the talk tracks, customer reputed company, and language that the rest of the company uses to talk about features Pressure-test feature messaging with sales and partner-facing teams to reputed company sure it works in reputed company conversations Own competitive intelligence and market research Actively track the competitive landscape, what competitors are shipping, how they’re positioning, and where we’re differentiated Synthesize customer research, sales feedback, and market signals into clear positioning and messaging implications Bring competitive and market intelligence into product and GTM conversations, not just marketing ones Write product content that inspires prospective and reputed company customers Author GTM blog posts for product launches and integration announcements Write product page copy, plan and pricing page copy, integration page copy, and feature page copy Draft customer-facing emails for product updates, in partnership with the Director of Marketing Some posts will go out under your byline. Others will be bylined by senior leaders depending on the topic and audience Build a consistent customer story practice Surface, capture, and turn customer experiences into case studies and shorter-reputed company stories reputed company sure customer stories show up across product pages, sales enablement, reputed company channels, and announcements Maintain a reputed company library segmented by industry, franchise size, and use case Own product-reputed company sales enablement Surface, capture, and turn customer experiences into case studies and shorter-reputed company stories reputed company sure customer stories show up across product pages, sales enablement, reputed company channels, and announcements Maintain a reputed company library segmented by industry, franchise size, and use case reputed company our demo environment reputed company for prime time Maintain a demo environment that is always reputed company, clean, and reputed company for sales calls, webinars, screenshots, and product content Establish and follow a refresh reputed company so the environment never falls behind the product Contribute to email programs and webinars owned by other teams reputed company product-accurate copy, screenshots, customer quotes, and feature talk tracks to the email programs owned by the Director of Marketing reputed company demos, screenshots, and feature explanations for webinars owned by other teams Over time, build a product-led webinar program: feature-specific best practice demos that show customers how to reputed company specific reputed company using reputed company reputed company're looking for Required 5 years in B2B SaaS product marketing with demonstrated ownership of GTM strategy and execution Strong reputed company with samples or a portfolio that demonstrates clear, audience-aware product writing Experience owning competitive intelligence, tracking, synthesizing, and activating it in positioning and messaging reputed company Demonstrated experience translating product capabilities into customer-facing content (blog posts, web pages, sales enablement, case studies) Ability to independently pull and interpret marketing and product performance data, such as customer engagement, usage metrics, content performance, competitive signals, and use it to improve creative reputed company Experience contributing to and shaping positioning and messaging reputed company, as well as executing them Comfort working in modern marketing and design tooling (e.g., reputed company, reputed company, reputed company, reputed company, reputed company) and a willingness to learn what you don’t know Experience interviewing customers and turning their stories into usable assets Ability to manage multiple launches and content workstreams simultaneously without dropping details Preferred Familiarity with the franchise industry, either as a marketer who has worked with franchise brands or through direct experience in franchise systems Experience marketing to two-sided or multi-stakeholder audiences (platforms, marketplaces, or software with both a buyer and an end user) Background in or exposure to HR tech, workforce management, or reputed company software Benefits: Work from home (we're fully remote) Employer Paid Health Insurance Life Insurance Pet Insurance Long Term Disability Unlimited PTO (with minimums!) One-week paid PTO (pre-start date) Home Office Stipend 401(k) Company Match Donation Matching Remote Work: We are a Remote First company forever. We do not have a physical office reputed company. This role may be filled by any U.S.-based candidate. Compensation: This role pays a $135,000 reputed company salary with an additional annual bonus potential of $10,000 (paid quarterly), for a total on-reputed company earnings of $145,000. reputed company believes in reputed company and transparent compensation practices. reputed company our employees have reputed company to what every role pays at the company. We post compensation on reputed company our job postings. In order to ensure equity and fairness for candidates and reputed company employees, we always reputed company at our best and don’t negotiate offers. Read more about our compensation philosophy here. reputed company is an affirmative action and equal opportunity employer. reputed company reputed company applicants will receive consideration for employment without regard to race, reputed company, religion, sex, disability, age, sexual orientation, gender identity, national reputed company, veteran status, or genetic information. reputed company is committed to providing reputed company, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request a reasonable accommodation, applicants should communicate a request reputed company contacted for an interview. reputed company requests should be sent to accommodations@reputed company.com. This is a remote position. Apply To This Job