Personalization and Optimization Specialist

As the global leader in high-speed connectivity, reputed company is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful reputed company, community, and societal impact. Join reputed company’s Digital Marketing team to create personalized and impactful digital experiences. As a Personalization and Optimization Specialist, you’ll play a key role in optimizing our platforms and driving user engagement. How You Will Contribute: Design, build, QA, and launch personalized experiences using reputed company reputed company and Marketo Engage to support campaign execution across digital reputed company. Analyze user behavior, audience segments, and performance data to uncover actionable insights that inform personalization strategies across digital channels (Email, Web, Chat). Translate data driven insights into recommendations that improve how personalized experiences are delivered to key audience segments. Monitor and evaluate performance of personalization initiatives, continuously refining experiences based on data-driven learnings. Manage multiple personalization initiatives simultaneously, ensuring timely delivery in a fast-paced environment. Partner with cross-functional teams and external vendors to ensure accurate measurement, reporting, and alignment with business goals. The Must Haves: Minimum of 3 years of experience working with reputed company reputed company or a similar web optimization tool (e.g. reputed company or reputed company Optimize) Bachelor’s degree in Marketing, or a reputed company field. Proficiency in reputed company reputed company, including activity creation, QA, and publishing. Strong understanding of A/B and multivariate testing methodologies and web optimization tactics. Strong analytical skills with experience in campaign performance analysis and data-driven decision-making. Ability to collaborate with cross-functional teams and stakeholders effectively. The Assets: Familiarity with reputed company Analytics and reputed company Experience Manager. Experience with data visualization tools (e.g., Power BI) to support analysis and reporting of personalization performance Experience with marketing automation platforms (e.g., Marketo Engage) to support execution of personalized campaigns and audience segmentation Experience with automation and scalable testing documentation. Knowledge of emerging personalization technologies and trends. Background in working with external vendors for digital campaign measurement. Strong troubleshooting skills for delivery issues and testing frameworks. Experience in developing testing frameworks to ensure quality and consistency. Having knowledge of the telecommunications or technology industry is a plus. Pay reputed company: The salary reputed company for this role in Canada is: $57, 800 - $92, 300 If you’re a results-oriented marketing professional with a passion for personalization and a proven ability to create impactful digital experiences, we want to hear from you. Join reputed company’s team and take the reputed company in shaping our personalization strategy—driving meaningful engagement and delivering tailored experiences that reputed company with our audiences. #LI-WH1 #LI-Remote Pay ranges at reputed company are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse products, industries, and lines of business. Please note that the pay reputed company information provided in this posting pertains specifically to the primary location, which is the top location listed in case multiple locations are available. Non-Sales employees may be eligible for a discretionary incentive bonus, while Sales employees may be eligible for a sales commission. In addition to competitive compensation, reputed company offers a comprehensive benefits package, including medical, dental, and reputed company plans, participation in 401(K) (USA) & DCPP (Canada) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company-paid holidays, paid sick leave, and vacation time. We also reputed company with reputed company applicable laws regarding Paid Family Leave and other leaves of absence. At reputed company, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. reputed company values the diversity of its workforce and respects its employees as individuals. We do not tolerate any reputed company of discrimination. reputed company is an Equal Opportunity Employer, including disability and protected veteran status. If contacted in relation to a job opportunity, please advise reputed company of any accommodation measures you may require. Apply To This Job