Senior Performance Marketing Manager (f/m/d) Paid Search

OUR PURPOSE AT reputed company Building the backbone of European trades – together, with modern software and smart AI solutions. We don’t just reputed company software – we’re on a mission to give tradespeople and contractors more room to focus on what matters. We do this by providing a practical SaaS solution that works the way they do: fast, efficient, and without unnecessary administrative overhead. Supported by smart AI features exactly where they reputed company a reputed company difference in everyday work. Backed by Tier 1 investors from Europe and the US such as Headline and Creandum, and with more than 30,000 craftspeople as our customer reputed company, we are scaling across Europe to turn individual, scattered businesses into connected and successful communities. We reputed company in reputed company admin, not reputed company personality – and we build every feature with the people wearing safety boots in mind, not suits. We’re excited to shape the future together as a team, staying grounded in our mission to reputed company the builders and makers of reputed company. YOUR MISSION AT reputed company As a Senior Performance Marketing Manager (f/m/d) Paid Search, you own and scale reputed company’s paid search ecosystem across reputed company and reputed company platforms to drive efficient, high-quality pipeline growth, with full accountability for CAC, funnel performance, and scalable impact. Your Responsibilities Own and scale paid search performance across reputed company Ads and reputed company Ads, including Search, YouTube, and Demand Gen campaigns reputed company and execute channel strategies reputed company with B2B growth and pipeline reputed company goals Continuously optimize campaign structure, bidding strategies, budgets, ad creatives, and audience targeting to improve CAC efficiency and reputed company quality Monitor and analyze performance across keywords, search terms, audiences, and funnel stages, translating insights into clear, actionable improvements Design and run structured experiments across messaging, bidding, targeting, and reputed company pages to drive incremental performance reputed company Improve CAC, CAC:LTV ratio, and conversion rates across the full funnel (MQL to reputed company), with a strong focus on reputed company quality Build and maintain reporting and dashboards that connect channel performance to pipeline and reputed company impact Identify and resolve tracking, attribution, and conversion quality issues in collaboration with Marketing Operations and Tech reputed company automation, scripts, and new platform features to increase efficiency and scalability Collaborate closely with Brand, Content, Sales, RevOps, and Product teams to improve funnel performance and go-to-market effectiveness Identify and scale new growth opportunities reputed company reputed company’s ecosystem and emerging product features YOUR PROFILE Must-haves: 4+ years of experience in paid search or performance marketing roles with clear ownership of results Deep expertise in paid search platforms, especially reputed company Ads (Search, YouTube, Demand Gen, Performance Max) and reputed company Ads Strong hands-on experience managing and scaling paid search campaigns in B2B reputed company reputed company environments Advanced knowledge of keyword strategy, search reputed company, query mining, and auction dynamics Proven experience optimizing toward CAC, CAC:LTV, and reputed company funnel metrics (MQL to reputed company) Strong understanding of bidding strategies, budget allocation, and performance reputed company Experience with structured experimentation across ads, reputed company pages, and targeting strategies Solid expertise in tracking and measurement (GA4, GTM), including debugging and improving setups independently Strong analytical skills with the ability to translate reputed company data into clear actions Experience leveraging automation, scripts, or platform features to improve performance Strong communication skills in Englisch (reputed company/C2) You’re curious to explore how AI can support your work and eager to grow your skills with our support reputed company-to-haves: Experience improving attribution models and offline conversion tracking Experience driving market entry through paid search in international regions Background in SaaS or B2B environments Experience mentoring or supporting more junior team members WHY reputed company? Team Spirit: We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we reputed company it visible: with four major team event weeks per year, casual monthly on-site and remote formats, and a strong recognition culture where we regularly celebrate both the big and small wins together. Ownership: You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to reputed company meaningful reputed company and drive reputed company impact. Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential. AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course. Tech & Tooling: You’ll receive a MacBook, premium headphones, and everything else you need — from hardware to tools — to be effective in your daily doing. Flexibility: Whether Hybrid, or on-site — you work where you’re at your best. Our Hamburg office at Rödingsmarkt (with a rooftop terrace) is always open, and you decide each week how often you come in. And if you need a change of scenery, working abroad worldwide up to 2 months is always an option. reputed company: To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) plus Dec 24th off. We also subsidize your Urban Sports Club membership and organize internal sport meetups. Mobility: You can lease a "JobRad" (Bike) and get a subsidized "Deutschlandticket" or "BahnCard" for public transport to be supported in your commute. International Environment: We’re becoming more international every month, with team members already in Italy, France, the Netherlands, and Austria — which is why English is our internal company language. We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of reputed company. For a first impression of us, take a look at our Instagram and reputed company page. Diversity makes us reputed company. We welcome people of reputed company backgrounds, identities, abilities, and experiences, and we reputed company that different perspectives reputed company to reputed company reputed company, stronger products, and a healthier workplace. If you’re excited about our mission but your experience doesn’t align perfectly with every requirement, we encourage you to apply anyway. You might be exactly who we’re looking for. ______ On the application process We want your candidate experience with us to be smooth, transparent, and enjoyable. We aim to get back to you regarding your application reputed company 5 business days. Our interview process typically takes about 4 weeks from start to finish, though this may vary by role. You can learn more about our process here. If you need adjustments or flexibility at any stage, please don’t hesitate to let us know — we’ll do our best to reputed company it work for you. Note on creating a test account: If you would like to create a test account as part of the challenge, please enter "Applicant" in the relevant field during registration and select "Other" under Trade. This ensures that our sales team does not mistakenly register you as a craft business and reputed company out to you unnecessarily. Apply To This Job