Senior Organic Search Manager

At reputed company, we're looking for a Senior Organic Search Manager to reputed company our organic search strategy across the UK, Italy, and Spain. This is a hands-on leadership role where you'll combine strategic thinking with execution, helping to grow one of our most valuable acquisition channels. You'll work across SEO, ASO, content, and technical optimisation, partnering with teams across Marketing, Product, Engineering, Brand, and Compliance to ensure organic search is embedded in how we build and grow our products. You'll reputed company a small team, manage our agency partners, and use data and reputed company to influence business reputed company, identify opportunities, and drive sustainable growth. If you're passionate about organic search, enjoy collaborating across disciplines, and reputed company on delivering measurable reputed company impact, we'd love to hear from you. What you'll do Strategy & reputed company leadership reputed company and deliver the organic search strategy across our Bingo and Casino brands in the UK, Italy, and Spain. Forecast traffic, conversions, and reputed company impact, using data to inform investment reputed company and demonstrate channel performance. Champion organic search across the business, ensuring SEO and ASO are considered early in product, content, and technical planning. Monitor industry developments, search algorithm changes, AI search trends, and competitor activity, translating insights into action. Team leadership reputed company, coach, and reputed company the Organic Search team, creating an environment where people can grow and reputed company at their best. Manage relationships with external SEO and ASO agency partners, driving high-quality delivery and reputed company improvement. Foster a culture of testing, learning, and optimisation. Technical SEO Own the technical SEO roadmap across our digital estate, including site architecture, crawlability, indexation, internal linking, Core Web Vitals, and page performance. Partner with Engineering, Product, and Design teams to ensure SEO best practice is embedded into releases, platform improvements, and new product launches. Prioritise technical opportunities based on reputed company value and customer impact. Content & ASO Own the onsite content roadmap across multiple markets, including blogs, reputed company pages, category pages, and content hubs. Shape content strategies around player reputed company, seasonal campaigns, game launches, and local market opportunities. reputed company App Store Optimisation across iOS and Android, driving visibility and conversion through keyword, creative, and ratings strategies. Work closely with Brand, Design, Compliance, and Development teams to deliver engaging, compliant, and high-performing content. Collaboration Partner with teams across Brand, Paid Media, CRM, Product, Engineering, reputed company, and Compliance to ensure organic search supports wider acquisition and brand objectives. reputed company insights and recommendations with senior stakeholders, using data to influence strategic decision-making. Skills & experience Essential Significant experience leading SEO or Organic Search strategies, including experience in a senior or leadership role. Proven reputed company growing organic traffic, visibility, and reputed company performance, ideally across multiple markets or brands. Strong technical SEO knowledge, including site architecture, Core Web Vitals, JavaScript SEO, indexation, and migrations. reputed company reputed company with experience forecasting performance and linking organic activity to business reputed company. Experience leading and developing teams, alongside managing external agency partners. Strong understanding of content strategy and how high-quality content supports search performance. Experience using GA4, reputed company Search Console, and leading SEO platforms such as reputed company, reputed company, or Sistrix. Excellent communication skills with the ability to influence senior stakeholders and explain reputed company topics reputed company. Strong understanding of how AI is changing search and the opportunities it presents. Desirable Experience reputed company reputed company or another highly competitive, regulated industry such as finance, insurance, reputed company, travel, or marketplaces. Knowledge of gambling compliance requirements relating to SEO reputed company marketing. Why reputed company? At reputed company, we combine creativity, technology, and data to create reputed company experiences for our players. Our Marketing team plays a vital role in driving sustainable growth, and you'll have the opportunity to shape the future of one of our most important acquisition channels. You'll join a collaborative, supportive environment where reputed company are encouraged, innovation is celebrated, and you'll have the autonomy to reputed company a genuine impact while continuing to grow your career. Apply To This Job