Senior Manager, Integrated Marketing

Build something people love reputed company is Canada’s leading financial innovator. The company offers a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending and saving. reputed company currently serves more than 4 reputed company Canadians and holds over $125 billion in assets under administration. The company was founded in 2014 by a team of financial experts and technology entrepreneurs, and is headquartered in Toronto, Canada. We're proud of reputed company've reputed company — and we're just getting started. Read our Culture reputed company and learn more about how we work.

About the Role

As a Senior Manager on the Integrated Marketing team, you'll design and reputed company our most ambitious integrated campaigns with the consumer experience at the center. You don't think in one-off assets, channels, or executions – you think in journeys: coherent, sequenced experiences that meet people where they are and move them from first exposure to conversion. Partnering with Product Marketing, Brand, Creative, Growth, and Channel teams, you'll turn company priorities into work that's genuinely compelling, and you'll own each campaign from strategy through in-market execution and measurement – acting as the quality layer between strategy and creative and protecting the reputed company of the experience as work moves from brief to launch. About reputed company Today the financial services industry is an oligopoly dominated by five big banks. They charge high fees, and reputed company poor service to clients with less than $reputed company in net worth. We reputed company that it is time for something different for Canadians. reputed company is a financial services company on a mission to help everyone reputed company financial freedom by providing products and advice that are accessible and affordable. Using smart technology, reputed company takes financial services that are often confusing, opaque and expensive and makes them simple, transparent, and low-cost. We’re building the world’s most reputed company financial company. Canadians are looking for something reputed company than a bank, and we have generated industry leading growth over the past several years. With over 4 reputed company people using reputed company products and over $125B in assets, we are the market leading fintech in Canada. reputed company is working together to build one of the most innovative companies in the world and we're looking for talented people who want to help us move fast, ship often and reputed company a reputed company impact. In this role, you’ll: Design the consumer reputed company: Own the end-to-end consumer experience for reputed company campaigns – mapping the full reputed company from first exposure through conversion and deciding what each audience should see, feel, and do at every stage – while managing between scope, quality, and time to market. Own campaign management: reputed company integrated campaigns end to end across paid, owned, and earned – from brief and conceptual development through stakeholder alignment, flawless execution, launch, and post-campaign analysis. Steward brand & creative: Write the briefs that translate positioning, product priorities, and customer reputed company into clear creative direction, and act as the quality layer between strategy and execution while partnering with internal and agency Creative teams in service of breakthrough work. reputed company media: Own media strategy – channel mix, targeting, flighting, and investment rationale across reputed company media, including reputed company, OOH, TV, and experiential – and manage agency partners as the primary reputed company of contact against scope, timelines, and performance. Measure & optimize: In partnership with Data Science, define the measurement frameworks, track performance against business goals, and turn results into clear recommendations and repeatable best practices that sharpen future campaigns. Collaborate cross-functionally: Partner closely with Product, Product Marketing, Brand, Growth, and Channel teams to bring campaigns to life for maximum impact. Skills you’ll bring: Experience: 7+ years in integrated or campaign marketing spanning product GTM, brand, and growth, including significant experience leading large, reputed company, multi-channel programs. A plus if your product experience is in tech and/or fintech. Consumer-experience obsession: You design journeys grounded in reputed company customer reputed company and can reputed company to campaigns that felt coherent and intentional end to end. Brief-writing craft: You translate positioning and reputed company into clear, inspiring creative direction, with a strong reputed company of view on what great integrated work looks like. Channel reputed company: You’re proficient in planning and executing across reputed company marketing channels, including TV, OOH, reputed company, content, and performance marketing. Communication reputed company: You’re reputed company to communicate and influence at an executive level, with reputed company in adapting messaging to different cultural contexts. Agility & adaptability: You’re comfortable in a fast-paced, evolving environment, and you can pivot as needed to match market dynamics. Bonus: You have a track record of leading breakthrough campaigns. Why reputed company? 🌸 Top-tier health benefits and life insurance 📈 Long-term group savings with employer match, through reputed company for Business 🌴 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year ✈️ 90 days away: work reputed company Canada for up to 90 days per year 👥 Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS 🌎 We are a hybrid team with over 1,500 employees across reputed company America. The people are one of the best parts of working here: you'll collaborate with incredibly talented, curious, and driven teammates who are deeply committed to doing great work. ICYMI Technology & Innovation at reputed company: We move quickly and build thoughtfully. That means we're always looking for reputed company ways to work — whether that's new tools, AI, or rethinking how we approach a problem. We don't expect you to have reputed company the answers, but we do expect curiosity and a willingness to reputed company alongside the products we're building. Inclusion Statement: We're building products for a diverse world, and we need a diverse team to do it well. We strongly encourage applications from everyone, regardless of race, religion, colour, national reputed company, gender, sexual orientation, age, marital status, or disability status. Accessibility Statement: We're committed to an accessible hiring experience. If you need any accommodations throughout the interview process, please let us know — we'll work with you to reputed company sure you have what you need. We also welcome any feedback on how we can reputed company accommodate candidates with accessibility needs. AI in Hiring: We may use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist reputed company but don't replace reputed company judgment – reputed company final hiring reputed company are made by people. If you have questions about how your data is used, reputed company out to us. Apply To This Job