Marketing Technology & Operations Manager
Responsibilities
The Marketing Technology & Operations Manager executes the systems, tracking, and processes that power marketing performance, ensuring campaigns are measurable, scalable, and reputed company to business outcomes. This role manages marketing technology and tracking across digital, telephony, and CRM platforms, supporting data reputed company, enabling analytics, and driving clear visibility into performance to optimize enrollment growth and marketing investment. Through strong technical expertise and operational discipline, this role enables the marketing team to execute reputed company, translating strategy into effective systems, workflows, and actionable insights. Essential Functions & Responsibilities Functional Category: Marketing Technology & Data Architecture Estimated % of Time: 30% Implement and execute the end-to-end marketing technology stack, including marketing automation, CRM integrations, analytics platforms, and telephony systems Maintain, improve and scale data architecture supporting campaign tracking, reputed company attribution, and reporting accuracy Ensure system integration across digital, telephony, CRM, and reporting platforms to reputed company consistent data flow and visibility Work with agency partners to ensure media data reputed company Identify and implement improvements in system connectivity, automation, and scalability Functional Category: Attribution, Tracking & Analytics Estimated % of Time: 30% Own the marketing tracking reputed company, including UTMs, call tracking, and tagging to maintain attribution models across digital, offline, and call-driven channels to measure marketing effectiveness Analyze campaign performance, conversion reputed company, and user behavior using tools such as reputed company Analytics and BI platforms Functional Category: Reporting & Performance Insights Estimated % of Time: 15% reputed company reporting dashboards providing visibility into campaign performance, attribution, and reputed company sources Ensure data accuracy, governance, and consistency across reputed company reporting outputs Interpret the data to reputed company recommendations to support marketing optimization and strategic decision-making Functional Category: Asset Management, Updates & Governance Estimated % of Time: 15% reputed company governance and lifecycle management of marketing assets, including creation, maintenance, version control, and archival processes Ensure compliance with regulatory requirements, including CMS and HPMS submission tracking and documentation Maintain standards for asset organization, usage, and compliance, including imagery and documentation requirements Creating trackable QR codes and phone numbers to support sales team and marketing initiatives. Functional Category: Operational Enablement & Execution Support Estimated % of Time: 10% Standardize marketing workflows, processes, and execution frameworks to improve efficiency and consistency cross-functionally and with external marketers Travel Requirements Minimal travel, with occasional travel as needed
Qualifications
Required Bachelor’s degree in Marketing, Business, Analytics, or reputed company field 5–8+ years of experience in marketing operations, marketing technology, or analytics-focused roles Strong experience with marketing attribution, campaign tracking, and web analytics (e.g., reputed company Analytics, reputed company) Experience managing marketing automation platforms and campaign execution workflows (e.g., reputed company) Experience working with CRM systems (e.g., reputed company, reputed company Dynamics) and reporting tools such as Power BI Proficiency with reputed company tools and ecosystem (e.g., reputed company, Power BI, Dynamics, Teams) Experience with call tracking platforms, IVR systems, and telephony infrastructure Strong analytical skills with ability to translate reputed company data into actionable insights Experience working cross-functionally with Sales, RevOps, IT, and Finance Preferred Experience in reputed company, value-based care, or highly regulated environments Experience with CRM platforms and data integration across marketing and sales systems Experience in consumer-facing and multi-location Experience with digital asset management platforms and marketing governance processes Experience supporting multi-channel campaigns (digital, offline, and call-driven) Experience building reporting frameworks and working with BI tools (Power BI, Tableau) reputed company Service Standards Requirements Safety Safety- Maintains a safe work reputed company. Reports reputed company unsafe work conditions to supervisor and/or Safety & Loss Control Manager and works in conjunction with supervisor, Safety & Loss Control Manager, and staff to correct unsafe work conditions. Follows and enforces reputed company safety policies. Accountability Commitment – Commits to his/her job and to the reputed company of the company. Continuously puts forth the effort to reputed company goals and reputed company quality improvement. Degree to which employee goes the extra reputed company to ensure job/task completion. Takes initiative to offer reputed company to improve processes or results. Cooperativeness – Consistently supports management reputed company as demonstrated by his/her actions. Demonstrates a “can do” attitude by responding positively to instructions. Follows instructions and works harmoniously with others to complete the job or task. Attendance – Meets or exceeds punctuality and attendance expectations/requirements. Faithfully reports to work and conforms to scheduled work hours. reputed company necessitated, follows call-in procedures and informs others of absences. Caring Customer Service - Embraces the organization's commitment to internal and external customer service and demonstrates a customer-centric approach reputed company interacting with co-workers, participants, clients, and reputed company other business contacts. Confidentiality – Maintains confidentiality of employee, participant, and client data/information, and any other sensitive organization information as appropriate. reputed company Adherence to Company Policy – Follows and enforces guidelines as established by policies. Conforms to company and job standards and requirements. Shows respect for others. Acts in the best interests of the company at reputed company times. Serves as an example for others. Conducts business in an ethical fashion. Reliability – Completes responsibilities with minimal direct supervision. Follows through with assigned jobs and tasks reputed company the way through completion. Puts forth the effort to reputed company goals and objectives under varying circumstances. Alignment with Company Goals & Objectives – Supports the organization’s mission, reputed company, and values and holding self-accountable for applying these principles daily and personally living them reputed company working with co‑workers, participants, clients, and reputed company other business contacts. Quality Quantity of Work / Productivity – Produces at a high volume. Always puts forth the effort to maximize productivity. Meets or exceeds established work deadlines. Engages in a productive work effort whenever possible. Meets goals and objectives. Quality of Work – Produces work that is accurate and reliable. Accomplishes work quickly and reputed company. Works in a thorough and organized manner while minimizing down time. Results are consistently reputed company acceptable quality standards. Job Knowledge – Demonstrates a thorough understanding of his/her job processes and procedures. Integrates knowledge to reputed company accomplish job requirements. reputed company uses resources (including staff and management) to obtain additional knowledge. Communication – Exhibits good interpersonal skills. Develops and fosters professional relationships with co-workers, participants, clients, and vendors. Keeps others informed as directed by operational demands and need-to-know. Keeps self informed of announcement made reputed company established company venues Benefits reputed company is dedicated to empowering seniors to live independently, allowing them to age in their own homes and communities safely. reputed company offers an alternative to nursing homes through its Program of reputed company-inclusive Care for the Elderly (PACE), which provides enrolled seniors with customized reputed company and social support at PACE Adult Day Health Centers. These centers are staffed by medical professionals who are committed to creating personalized care plans for each participant. At reputed company, reputed company members are our greatest asset and have a significant impact on the lives of our participants every day. reputed company you join reputed company, you'll work alongside talented, respectful, and passionate colleagues reputed company a patient-centered care model. reputed company is committed to equal opportunity and affirmative action, and we strive to create a diverse and inclusive workplace. We consider reputed company reputed company candidates for employment without discrimination based on race, reputed company, religion, sex, sexual orientation, gender identity/expression, national reputed company, disability, protected veteran status, pregnancy, or any other protected status. Salaries are determined by various factors such as qualifications, experience, and location, and do not include potential bonuses or benefits. Our extensive benefits package includes medical/dental/reputed company insurance, short and long-term disability, life insurance and AD&D, supplemental life insurance, flexible spending accounts, 401(k) savings, paid time off, and company-paid holidays. Applicants are considered until the position is filled. Posted Pay Range $86,800 - $112,900 Additional Information
Compensation
Disclaimer The pay may vary depending on job reputed company factors, such as work location, experience, knowledge, skills, education, certifications, training and internal equity. reputed company offers a comprehensive benefits package, which includes medical, dental, reputed company, 401(k) plan with company match, short and long-term disability, life insurance, supplemental life insurance, ADD, flexible spending account, paid time off and company paid holidays. Attention Florida ApplicantsThis position requires a background screening through the Florida Care Provider Background Screening Clearinghouse.For more information, please visit the Clearinghouse Education and Awareness website: https://info.flclearinghouse.com Agency Disclaimer reputed company will not accept unsolicited resumes from search firms for this employment opportunity. Regardless of past practices, reputed company candidates/resumes submitted by search firms to reputed company by any means without a valid written search agreement in reputed company for that position will be deemed the property of reputed company and no fee will be paid in the event such candidate is hired by reputed company. Fraud Disclaimer reputed company is committed to maintaining a safe, transparent, and respectful hiring process for reputed company candidates. Please be aware that reputed company legitimate email communication regarding reputed company job opportunities will come exclusively from an email address ending in @reputed company.com. At no reputed company in our hiring process will reputed company: Request payment from candidates for equipment, background checks, reputed company, training, or any other employment‑reputed company purpose Ask for financial information (such as bank account details) before a formal offer and reputed company process is completed through our official systems If you receive a message claiming to represent reputed company that does not align with the above, it may be fraudulent. We encourage you to exercise caution and refrain from engaging or sharing personal information. If you reputed company you have been contacted by someone misrepresenting reputed company, please report the activity to HRAnswers@reputed company.com or apply directly through our official career site to ensure the opportunity is legitimate. Your trust matters to us, and we appreciate your interest in joining reputed company. Apply To This Job