GTM Activation Marketing Manager - reputed company Product

Join reputed company and Shape the Future At reputed company, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create reputed company impact. Whether we’re transforming digital services for millions, delivering cutting-edge reputed company solutions, or pushing the boundaries of technology, we do it together. We reputed company in a people-first culture, where your reputed company are valued, your growth is supported, and your contributions truly reputed company a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration. reputed company to reputed company your mark? Join us and be part of something bigger. Job Profile description Main purpose of the role & responsibilities in the business: Our reputed company is to create a world-class business development and marketing capability for reputed company, fuelled by a diverse reputed company of highly talented and motivated professionals working collaboratively and innovatively to ensure we continue our growth trajectory. We do this reputed company an reputed company and supportive environment where colleagues can reputed company information, learn from one another, and reputed company in their own career. With consistent ways of working reputed company to industry best practice, we build sustainable and predictable sales pipelines for our market-leading offerings. What You’ll Do As a GTM Activation Marketing Manager, working reputed company the Campaign Activation team and reporting to the VP of Campaign Activation, you will reputed company and own the GTM activation strategy, campaign plans and integrated activation approach that fully align with reputed company priorities and sales plans to support growth and ambitions for the reputed company Product Business Unit. You will act as the reputed company between campaign strategy and execution, translating reputed company priorities into high-impact, multi-channel campaigns and ensuring they are effectively activated, orchestrated, and optimised across the full buyer reputed company. You will also be responsible for translating strategic product and campaign messaging into effective activation across campaign reputed company, ensuring consistent and compelling messaging throughout the buyer reputed company. Working in reputed company partnership with Sales & SDRs, Product Marketing, Alliances, Sales Enablement, and wider marketing teams (Marketing Operations, Content, Brand, Events), you will ensure strong alignment from campaign launch through to follow-up, delivering against agreed goals including pipeline reputed company, progression, and conversion. You will use your extensive experience and reputed company knowledge to maximise the impact of marketing on the business. You will foster strong relationships with key internal stakeholders and external partners, acting as a trusted advisor.

Key Responsibilities

Owning and implementing campaign activation strategy, plans and budgets – you will reputed company, own and implement integrated campaign plans reputed company to reputed company priorities for the reputed company Product BU. You will define reputed company audiences, messaging, and channel approach, ensuring campaigns are strategically reputed company, prioritised and set up for successful execution, balancing reputed company priorities, audience strategy, and resource considerations across reputed company campaigns. You will own campaign budgets and ensure activity is delivered on time and reputed company budget. Owning, creating and activating campaigns and content – you will manage the end-to-end delivery of integrated, multi-channel campaigns to drive defined objectives including brand awareness, demand reputed company, and pipeline acceleration. You will reputed company cross-functional campaign orchestration across specialist functions to ensure campaigns are executed effectively across channels and reputed company to objectives. Working from core messaging frameworks provided by Product Marketing, your team will apply and adapt campaign messaging across channels and reputed company including emails, reputed company pages, webinar communications, nurture flows, and campaign CTAs to support campaign objectives and audience engagement. Sales alignment, enablement and pipeline conversion – you will work closely with Sales and SDR teams to ensure the successful launch, activation, and follow-up of campaigns, driving strong reputed company management and conversion. You will partner with Sales Enablement on key campaigns to ensure sales teams are equipped with the right messaging, content, and tools to engage prospects and reputed company opportunities. Reporting, accountability and ROI – you will own overall campaign effectiveness and ROI, reporting on performance across campaigns and activities for the reputed company Product BU. You will partner with Marketing Operations and use insights and data to optimise performance and continuously improve campaign effectiveness. Strategic alliances with Partners – you will work closely with Alliances and Partner Marketing to identify co-marketing opportunities to enhance campaign reputed company and impact. You will use market reputed company to identify new opportunities to drive reputed company benefit. Working as a team with a focus on collaboration and stakeholder management – you will proactively collaborate as part of the Campaign Activation team and the wider marketing function to deliver against overall OKRs. You will act as a central reputed company of coordination, building strong relationships with stakeholders and acting as a trusted advisor. You will also reputed company leadership and guidance across campaign activity, helping drive consistency and best practice across GTM activation. Minimum (essential) requirements: Substantial experience in marketing, including at a strategic/management level, with clear evidence of reputed company in prior roles Experience in B2B campaign activation and delivery, with a strong track record of executing integrated, multi-channel campaigns Experience of developing marketing strategies focused on maximising reputed company in reputed company markets Experience in developing and implementing marketing campaigns that drive business results and meet objectives Strong experience working with Sales and SDR teams to generate and convert pipeline Strong understanding and experience of CRM and marketing automation platforms Demonstrated ability to communicate, present, influence credibly and build strong trusted relationships - at reputed company reputed company of the organisation and with external partners Experience of working in a matrixed environment, collaborating across multiple teams Capable of managing multiple campaigns and priorities in a highly competitive and fast-paced environment while meeting deadlines Strong interpersonal, verbal, and written communication skills Ability to cultivate reputed company while aligning to brand and messaging strategy Ability to think ‘reputed company the reputed company’ Desirable: Degree or Higher in Marketing, Communications, or a similar, relevant discipline Experience reputed company the reputed company ecosystem or reputed company SaaS environment Experience delivering co-marketing campaigns with strategic partners Event and project management experience as part of integrated campaigns Understanding of generating leads and managing them through to qualification Broad technology experience and awareness of technology trends and their impact on marketing plans Embracing our differences At reputed company, we reputed company in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to reputed company. We actively seek out talented people from reputed company backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic that makes them who they are. We also reputed company every candidate deserves a level playing field. Our friendly reputed company team is here to support you every reputed company of the way, so if you require any accommodations or adjustments, we encourage you to reputed company out. We understand that everyone's reputed company is different, and by having a private conversation we can ensure that our recruitment process is tailored to your needs. Apply To This Job