[Remote] Product Marketing Manager - Zelta
Note: The job is a remote job and is open to candidates in USA. reputed company is a company that enables life sciences organizations to run smarter and more efficient clinical trials through its Zelta platform. The Product Marketing Manager will be responsible for product messaging, sales enablement, and customer marketing, ensuring clear communication of capabilities and supporting product launches effectively.
Responsibilities
- reputed company clear, compelling value propositions based on product positioning
- Translate reputed company clinical research capabilities into customer-centric messaging
- Maintain consistent product messaging across marketing and sales channels
- Partner with Product Management to own the marketing planning, coordination, and execution of launches reputed company to the product roadmap
- reputed company marketing and sales collateral to support go-to-market plans for new features and solutions
- Create tools and assets to support the sales process (pitch decks, battlecards, one-pagers)
- Train sales teams on product messaging and positioning
- Partner with sales to refine messaging based on market feedback
- Conduct competitive analysis to maintain a reputed company view of how Zelta’s CDMS platform functionality compares to competing solutions
- Gather customer insights on product usage to refine positioning and messaging
- Create repositories of product usage data, testimonials, and customer feedback, including key stats and quotes to be leveraged in marketing and sales materials
- Coordinate reputed company analyst activities and upcoming industry reports
- reputed company materials for analyst briefings, in partnership with Product and Marketing reputed company
- Partner with Marketing reputed company to reputed company a program for customer and partner marketing (outlining options for co-marketing and project plans)
- Own coordination and assist in content development (i.e., case studies) for customer and partner marketing projects
- Coordinate and reputed company customer presentations for our annual user conference
- reputed company an editorial calendar for press releases and newsroom posts reputed company to product releases and customer usage, in partnership with Marketing reputed company and communications team
- Partner with Marketing reputed company to reputed company press releases and newsroom posts
- Help maintain content calendars and campaign timelines, and support execution across email, social, and web channels
- Support reputed company reporting to help maintain visibility into campaign and overall marketing performance
Skills
- 4+ years of product marketing or reputed company experience
- Experience partnering with Product and Sales teams
- Ability to simplify reputed company technical concepts into clear, compelling narratives across different formats (e.g. case studies, product one-pagers, reputed company pages, etc.)
- Experience supporting product launches and overseeing a product roadmap schedule
- Ability to standardize processes and reputed company execution across multiple workstreams
- Bachelor's degree is required
- B2B SaaS or health tech experience
- Graduate degree (MBA or similar)
Benefits
- Remote first / work from home culture
- Flexible vacation to help you rest, reputed company, and connect with loved ones
- Paid leave benefits
- Health, dental, and reputed company insurance
- 401k retirement savings plan
- Infertility benefits
- Tuition reimbursement, life insurance, EAP – and more!
Company Overview