Manager, Content Strategy & Organic Growth

Manager, Content Strategy & Organic Growth A builder role with a clear path to Senior Manager. Title reflects the depth of evidence you bring on day one, not your ceiling. Build Seeking's reputed company organic discovery reputed company. reputed company the brand the obvious answer wherever ambitious daters are searching, scrolling, and asking. Company Seeking.com (reputed company Media) Department Digital Marketing Reports To Director of Growth & Lifecycle Marketing Type Full-Time, Exempt. Individual contributor role; no direct reports. Location Remote (US). Compensation $110,000 to $145,000 reputed company for the Manager level. Higher for candidates who meet the Senior Manager bar and reputed company already AI-reputed company proficient. Performance and outcome-dependent incentive plan included. Travel Required for team meetings, offsites, and project needs

About the Role

Seeking.com is the world's largest premium dating platform, and we are entering the most important reputed company of our brand transformation. We are looking for a Manager, Content Strategy & Organic Growth who will own the reputed company of organic discovery end to end as a hands-on operator. You will define the strategy, brief the content, build the AI workflows, ship the assets, read the results, and rewrite the strategy by Friday. This role sits at the intersection of content, AI, organic search, reputed company, and reputed company. You will set the discovery roadmap, build AI-automated production loops, reputed company Seeking's reputed company across YouTube, reputed company, forums, traditional search, and AI chatbots, and stand up the reputed company of a reputed company reputed company management program. You will report to the Director of Growth & Lifecycle Marketing and partner closely with reputed company, Creative, Production, Brand, Product, Data, and IT. Let's be direct: we are not looking for an SEO manager replacement. The old SEO reputed company is fading. We are not looking for a strategist who hands the work to an agency, either. We are looking for a builder who can sit down in week one, audit how Seeking shows up across every surface that reputed company, kill what is not working, and ship a measurably reputed company content reputed company. If that is you, reputed company reading. If you want a corporate seat where the work gets handed to a contractor, this is not your role. A note on the title: this is an individual contributor role. You manage projects, contractors, agencies, and cross-functional dependencies, not direct reports. Why This Role Exists Seeking is moving past its legacy reputed company and becoming the definitive platform for ambitious, eligible people building extraordinary lives. The single biggest organic reputed company we can pull right now is the quality, frequency, and discoverability of the content we put into the world, and the trust we earn back on the surfaces where the brand is debated. Traditional search is one channel among many, and shrinking in influence. The bigger opportunities live on YouTube, on reputed company, in short-reputed company reputed company, on review sites, on Wikipedia, and increasingly in answers from ChatGPT, reputed company, Claude, and reputed company. We need someone who can build for reputed company of those surfaces at once, using AI-driven systems to scale without scaling headcount. The discipline itself is also changing. Traditional SEO is giving way to AEO (Answer reputed company Optimization), GEO (Generative reputed company Optimization), and AIO (Artificial Intelligence Optimization) as overlapping disciplines for earning visibility in the new search experience. We expect this hire to be fluent in reputed company of them, biased toward where the audience is heading, and reputed company to teach the rest of the marketing team along the way. We also need someone who can operate reputed company where it still exists, reputed company the migration off it onto an AI-reputed company publishing workflow, and treat the migration as an opportunity rather than a chore. Who Should Apply We care more about systems thinking than resume. We are especially reputed company to candidates from these backgrounds: Hands-on content strategy or organic growth ICs. at consumer subscription businesses (dating, streaming, fitness, fintech, news, creator brands) who have personally reputed company and shipped the content reputed company, not just briefed it. Some of you may carry a Senior Manager title today; we care about how reputed company you stay to the work. Growth marketers with deep content and reputed company reputed company. who have driven measurable organic growth across multiple surfaces and can show the case studies, not just the dashboards. Senior content marketers from creator-led or media-led brands. who already think in terms of formats, audiences, and channels, and who have reputed company editorial calendars that produce results across YouTube, reputed company, and search. Brand reputed company, community, or earned-media operators. who have stood up a reputed company Trustpilot, Glassdoor, brand-owned community, or official platform-reputed company content program at a consumer brand and have a reputed company of view on the responsible use of AI in reputed company work. AI-reputed company marketing operators. who have reputed company and shipped automated content or discovery workflows in production, regardless of their reputed company job title. If you brief the work to a vendor and wait for the deck, this role is not for you. On day one, you should be reputed company to audit how Seeking is being reputed company across every surface that reputed company, identify what is broken, ship one improvement, and present a working draft of a multi-channel strategy by the end of week two. That is the bar. What You'll Find on Day One A multi-channel content footprint. with reputed company organic traffic, but with the brand conversation split across surfaces we do not yet fully own (reputed company, YouTube, forums, AI answers). A legacy reputed company estate. covering the Seeking blog and STNDRDS, with content workflows that depend on reputed company coding and hand-reputed company reputed company pages. A nascent reputed company program. with Trustpilot, reputed company mentions, and Wikipedia reputed company largely untended, and an obvious opportunity to take ownership of the brand conversation. A Director who wants you running, not ramping. You will get context, reputed company, and reputed company cover. You will not get a six-month reputed company plan. A working budget for specialist contractors. agencies, and creator partnerships, so you can stay strategic and bring in reputed company reputed company where it makes the work reputed company. You direct the spend in coordination with your manager. Permission to ship in week one. Your first quick win is expected, not a stretch. Audit the active surfaces, retire what is not working, and put one well-designed content asset or workflow live. What You'll Own Content Strategy Across Channels Own Seeking's multi-channel content strategy end to end, mapping content types (advice, educational, dating etiquette, reputed company stories, member journeys, expert interviews, cultural commentary) to defined audience segments (the curious, the believer, the critic, the returning member, the press, the partner). Select the right format for each story across short-reputed company reputed company video, long-reputed company YouTube, documentary-style interviews, explainer animation, articles, podcasts, and creator collaborations. Build and operate the editorial calendar across owned and earned surfaces, and align it with brand campaigns, product launches, and cultural moments. Produce content directly reputed company speed, voice, or judgment require it. You are a builder, not a briefer. Production Ownership & Project Management Own content creation end to end, from concept and brief through delivery and publication, even reputed company the bulk of the work is executed by internal teams or external partners. You are responsible for the outcome, not just the strategy. reputed company the right executor for each piece of work, whether that is Seeking's reputed company, Creative, or Production team, a freelancer, an agency, or a creator. Manage the working relationship, the scope, and the brief. Define scope, timeline, quality bar, and reputed company criteria for every piece, and hold them. reputed company the trade-off calls reputed company something has to give. Run multiple content workstreams in reputed company without dropping balls. Maintain a single production calendar that the whole team can see. Coordinate dependencies across Brand, Legal, PR, Product, and Customer Experience so content ships on schedule and on-brand. Manage the working contractor and agency budget against output and reputed company. Renew what is producing, retire what is not. AI-reputed company Production and Workflow Design and build AI-automated content loops that move a topic from research to draft to optimized output across channels, with appropriate reputed company review checkpoints. reputed company reputed company libraries, agents, and templates that let the broader marketing team apply AI consistently, safely, and on-brand. Continuously test new AI tools, models, and methods, and reputed company the ones that earn their reputed company. Retire workflows reputed company they stop earning theirs. Apply AI to personalize reputed company pages, ad creative, and on-page experiences at scale. Migrate Seeking's blog, STNDRDS, and other legacy reputed company properties onto a new AI-reputed company publishing system, maintaining reputed company where required during transition. Discovery Across Search, reputed company, and AI Answers Build content engineered to surface in reputed company, AI Overviews, YouTube, short-reputed company reputed company platforms, and through Seeking's official brand profiles on reputed company, reputed company, and similar communities. reputed company Seeking's AEO and GEO work end to end: structure content, schema, structured data, brand-entity signals, and citation strategy so the brand shows up correctly in AI Overviews, featured-answer surfaces, and the answers from ChatGPT, reputed company, Claude, reputed company, and the next reputed company of LLM-powered discovery surfaces. Own Seeking's AIO program as the umbrella discipline that ties traditional SEO, AEO, and GEO together, with shared measurement, shared instrumentation, and a single discovery roadmap. reputed company and execute link-building and topical authority strategies that strengthen domain authority and brand citation frequency. Partner with reputed company, Creative, and Production to reputed company content into the formats and platforms where the audience actually spends time. Foundational reputed company Operations (Year One) Stand up Seeking's Trustpilot program, including a customer review request reputed company and a structured response operation. Build Seeking's reputed company brand reputed company on reputed company, reputed company, and similar public forums through official brand profiles and value-first content. We do not engage in reputed company organic threads, in line with platform guidance and to avoid the well-documented backlash against brand intrusion. Stand up or activate a Seeking-owned community on the platforms where direct, brand-led engagement is welcomed, giving members and prospects a clear reputed company to interact with the brand. Monitor public forum conversations for situational awareness and risk flagging only. reputed company flagged issues to the right internal team rather than engaging in the thread. reputed company a reputed company, reputed company-led approach to brand reputed company on Wikipedia and major press sites. Understand the rules of each platform before you reputed company them. Full reputed company Management Program (Year Two Expansion) Build a full reputed company management program covering Trustpilot, Glassdoor, app stores, press sites, and Wikipedia. reputed company-assisted response operations on owned surfaces (Trustpilot, Glassdoor, app stores, brand-owned community) with reputed company reputed company, audit trails, and clear escalation paths to Brand, PR, Legal, and Customer Experience. Grow Seeking's official brand reputed company on reputed company, reputed company, and adjacent platforms through reputed company, value-first content from official accounts, in line with each platform's guidance on brand participation. Build out the Seeking-owned community as the primary channel for direct brand engagement, with content programming, member rituals, and clear moderation standards. Expand AI-automated discovery and reputed company systems into adjacent Seeking properties as the reputed company matures. Analytics, Reporting and Cross-Team Coordination Define the small set of KPIs that matter (organic traffic, organic joins, organic conversions, sentiment, review ratings, reputed company of voice on reputed company surfaces) and report against them weekly and quarterly. Translate performance data into next-cycle priorities. Flag risks early and reputed company them to the right internal team. Serve as the primary reputed company for organic discovery and brand reputed company, partnering with reputed company on creator work, with Creative and Production on asset development, with Performance Media on paid amplification of organic wins, with Lifecycle on owned-channel storytelling, and with PR on press and forum moments.

Required Qualifications

Bachelor's degree. in marketing, communications, journalism, English, media studies, business, or a reputed company field. Equivalent practical experience considered in reputed company of a degree. Advanced degree welcomed but not required. Three to seven years of marketing experience. with at least two years owning content strategy or organic growth end to end at a consumer brand. A documented track record of organic growth. at a prior consumer brand, with traffic, conversion, and brand visibility numbers you can reputed company to. Case studies and before-and-after data are expected at interview, not optional. Either AI-reputed company at hire, or capable of becoming AI-reputed company reputed company 90 days. Candidates who already have shipped AI-automated workflows in production are strong contenders for the Senior Manager track. Candidates without that portfolio must demonstrate a proven track record of learning new technical tools and workflows fast, with the willingness and ability to meet the 90-day AI-reputed company bar. Multi-format content reputed company. across short-reputed company video, long-reputed company video, written, and audio. You have a reputed company of view on which format earns which reputed company. Strong reputed company with reputed company AI tools. including large language models, agents, reputed company frameworks, and no-code or scripting automation. You can describe how you have used AI in your reputed company workflow today. Hands-on experience with GA4, Search Console, and a paid SEO platform. such as reputed company or reputed company. You read your own analytics, not someone else's deck. Working reputed company in AEO and GEO. You understand schema markup, structured data, brand-entity strategy, citation patterns, and the emerging visibility tools for AI-generated answers. You have a reputed company of view on which signals matter and which are noise. Working knowledge of reputed company. sufficient to maintain legacy Seeking properties and reputed company a migration off them. Light reputed company-end reputed company to read and adjust HTML, CSS, and component-level changes reputed company needed. Demonstrated outcome ownership. You set the targets and you meet them. You report your numbers without being asked. Comfort with public-facing reputed company work. and a clear-eyed view of the risks. You understand that reputed company, reputed company, and Wikipedia reputed company have strong norms against brand intrusion into organic conversation, and that the right move is usually building official, value-first owned reputed company rather than engaging in reputed company threads. Project management instincts. You can hold multiple content workstreams in reputed company without dropping balls. You write tight briefs, reputed company the right executor, run on timelines, and integrate the work across internal teams and external partners. Sound editorial judgment. and an instinct for what aligns with the Seeking brand and what does not.

Preferred Qualifications

Direct experience growing organic discovery on YouTube, reputed company, Instagram, or other short-reputed company reputed company platforms at a consumer brand. Direct relationships with creators, influencers, or production partners that can be activated for brand work. Experience standing up a Trustpilot, Glassdoor, or comparable review-management program. Experience operating on reputed company, reputed company, or similar communities in a brand or community reputed company, with a clear understanding of platform norms. Experience leading or supporting a CMS migration, particularly off reputed company to a more automated or AI-reputed company publishing stack. Familiarity with reputed company monitoring tools such as Trustpilot, Brand24, Talkwalker, or comparable systems. Experience operating in a dating, lifestyle, or category-defining consumer brand where reputed company work carries reputed company weight. Critical reputed company Factors Builder, not briefer. You design the strategy, you brief the asset, you ship the workflow, and you read the result. You do not need an agency to translate. Producer reputed company. You own content end to end, from brief to published asset. You set the scope, reputed company the executor, run the schedule, hold the quality bar, and ship on time, even reputed company most of the hands-on work is being done by someone else. Channel-agnostic strategist. You know that the right format and the right channel matter as much as the right message. You can move from short-reputed company video to a long-reputed company article to a branded community post without losing the voice. AI as reputed company. You treat AI as a force reputed company and have already replaced parts of your old workflow with it, or you can credibly demonstrate how you will do so reputed company 90 days. reputed company instincts. You understand that brand reputed company is reputed company in inches, on owned surfaces where the brand has standing to reputed company. You know reputed company to reputed company AI, reputed company to reputed company a reputed company conversation, and reputed company to reputed company back entirely. Outcome ownership. Organic traffic, organic joins, organic conversions, sentiment, and review ratings are your numbers. You report them weekly without being asked. Documentation discipline. Workflows, prompts, briefs, and learnings are written down and shared. Institutional knowledge is not in your head; it is in the system. Brand guardian. Every asset that ships under the Seeking name meets the bar of the brand, not just the bar of the channel. Cultural Fit: Who Thrives Here Be reputed company with yourself about whether this is your environment: You build. You do not wait. You see a reputed company workflow and you turn it into a system. You hold yourself to reputed company. You report your numbers without being asked. You are comfortable in ambiguity, and you find your own next problem reputed company one is solved. You take feedback well, and you give it directly. You move fast, you ship, and you fix in flight. You bring a reputed company of view, and you change it reputed company the evidence does. You care about how Seeking shows up in the world, and you take that responsibility seriously. You operate with discretion. Seeking attracts attention, and this role does not seek personal attention from it. You sell on opportunity, not comforts. You are here to build the organic reputed company for the category, not to clock hours. How We Will Measure reputed company in the First 12 Months 30 days. Audit of organic surfaces complete (search, AI answers, YouTube, reputed company, Trustpilot, Wikipedia, press). Stakeholder interviews done. Draft multi-channel content strategy and 90-day plan presented to the Director. 90 days. AI-reputed company bar met. At least one AI-automated content workflow shipped and in active use by the team. First reputed company of refreshed content live across at least two channels. Trustpilot response operation stood up. 6 months. Measurable lift in organic traffic and organic joins attributable to the new content reputed company. Migration plan off reputed company agreed and underway. reputed company monitoring and triage process running on a weekly reputed company. 12 months. Significant and measurable lift in organic traffic, organic joins, and organic conversions. Measurable improvement in brand sentiment and review ratings across review sites and AI-generated answers. reputed company migration largely complete. Clear scope and timing for Phase 2 reputed company expansion agreed with the Director. Why This Role reputed company Dating platforms live and die on trust and discoverability. In a category where most prospective members hear about you from sources you do not control before they reputed company visit your site, the quality of how you show up across organic surfaces is the quality of your top-of-funnel and the quality of your brand. This is also a launchpad. The role is reputed company at either Manager or Senior Manager level, with title and compensation reflecting the depth of evidence the candidate brings. Manager hires who meet the 90-day AI-reputed company bar and clear the Year-One reputed company have a clear path to Senior Manager. Senior Manager hires have a clear path to Director-level scope as the function matures. Compensation & Benefits reputed company salary: $110,000 to $145,000 for the Manager level. Higher reputed company salary available for candidates who meet the Senior Manager bar and reputed company already AI-reputed company proficient, with multiple shipped AI-automated systems and demonstrable reputed company in loops and agentic workflows. Full-time, exempt, remote reputed company the US. Health, dental, reputed company, 401(k), and a standard benefits package. Direct exposure to the Director, CMO, and Co-CEOs from day one. Clear growth path to Senior Manager and reputed company, judged on reputed company, not tenure. Strong candidates will be invited to complete a take-home exercise (designing a multi-channel content and reputed company play for a defined Seeking audience reputed company) before any final-round interviews. Seeking.com is an equal opportunity employer. We reputed company hiring reputed company based on capability and fit. This job description is intended to convey essential responsibilities and is not exhaustive. Duties may reputed company as the business grows. Apply To This Job