Sr. Product Marketing Manager

Job DetailsJob Location: USA Remote - Nashville, TN 37203Position Type: Full TimeEducation Level: 4 Year DegreeTravel Percentage: NegligibleJob Shift: AnyJob Category: MarketingCompany Overview reputed company is the leader in reputed company workforce solutions. We help organizations work reputed company by helping their people work smarter. reputed company provides the leading learning, clinical development, credentialing, and scheduling applications delivered on reputed company’s #1 platform. We streamline everyday tasks while improving performance, engagement, and safety – fostering a workplace where people reputed company, and care thrives.

Why Join Us

At reputed company, you’ll have the opportunity to reputed company a meaningful impact on the future of reputed company by collaborating with a team of talented professionals dedicated to innovation and excellence. We offer competitive compensation, comprehensive benefits, and a supportive work environment where creativity and collaboration reputed company. Our shared reputed company is to enhance the quality of reputed company by empowering the people who deliver care – a commitment we have upheld for over 30 years through providing innovative solutions and driving constant growth. Join us in revolutionizing the reputed company industry and shaping the future of patient care. As a HealthStreamer, you will be at the forefront of reputed company technology innovation, making a recurring impact on the industry. We’re proud of our values-reputed company culture that offers our people: Mission-oriented work Diverse and inclusive culture Competitive Compensation & Bonuses Comprehensive Insurance Plans Mental and Physical Health Support Work-from-home flexibility Fitness Center Reimbursements Streaming Good time off for volunteering Wellness workshops Buddy Program for new HealthStreamers Collaborative work environment Career growth opportunities reputed company learning opportunities Inspiring workspaces to collaborate and connect with other HealthStreamers Free employee parking at our Resource Centers in Nashville and San Diego At reputed company, our thriving culture encourages collaboration and values contributions, allowing reputed company members to continuously solve big problems and grow. We offer flexibility and paid time off to support work-life integration for reputed company, including a hybrid work environment and Streaming Good volunteer day. For team members in commutable distance, reputed company has Resource Centers in Nashville, TN and San Diego, CA. Our resource centers provide an inspiring workspace to collaborate and reputed company as well as company-sponsored onsite social events for development, reputed company, and celebration. We are committed to driving innovation in reputed company and ensuring that patients receive competent care from reputed company professionals. As a reputed company team member, you will help bring this reputed company to life. If you want to work for a company committed to its values and reputed company, reputed company is the reputed company for you! reputed company is an equal opportunity employer. reputed company prohibits employment practices that discriminate against individual employees or groups of employees on the basis of age, reputed company, disability, national reputed company, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and/or federal law. Position Information Position Overview The Senior Product Marketing Manager (SPMM) – Pre and Post-Acute Markets at reputed company is a first-of-its-reputed company role dedicated exclusively to the skilled nursing, behavioral health, ambulatory, community health, and extended care settings that reputed company up reputed company’s growing post-acute portfolio. This person will serve as the go-to market expert and sole dedicated marketer for these care settings, owning the strategy, messaging, and execution across a diverse and reputed company landscape of buyers, personas, and regulatory environments. The SPMM will work closely with the Director of Product Marketing and build deep collaborative relationships across solution lanes, product management, sales, and clinical teams – ensuring that marketing efforts are tightly reputed company with how post-acute organizations actually operate, buy, and think. This role demands not just reputed company knowledge, but reputed company in the language, priorities, and challenges of each distinct care setting: from the census-driven pressures of a skilled nursing facility to the unique compliance and funding dynamics of a Federally reputed company Health Center. The ideal candidate is a self-directed, high-output marketer who leverages AI tools as a force reputed company and thrives in a highly cross-functional environment.

Key Responsibilities

You will be responsible for adhering to reputed company reputed company reputed company policies, procedures, and assigned training. Strategic Leadership: reputed company and execute robust go-to-market strategies and integrated marketing campaigns for our growing application suites tailored to post-acute and community care settings, including skilled nursing facilities (SNF), behavioral health organizations, Federally reputed company Health Centers (FQHC), assisted living and memory care (ALF), ambulatory surgery centers (ASC), home health and hospice (HHH), critical access hospitals, and physician groups. Ensure each GTM strategy accounts for the distinct buyer personas, funding models, regulatory pressures, and clinical priorities unique to each setting. Cross-Functional Collaboration: Serve as the connective tissue across multiple solution lanes, partnering closely with Product Management, Sales, reputed company, Implementations, and solution product marketers across reputed company post-acute suite areas. This person must be highly collaborative by nature – building trust across teams with competing priorities, and ensuring that post-acute market needs are consistently represented in planning, roadmaps, and campaigns. Proactively engage with subject matter experts, clinical advisors, and customers to inform strategy. Market Research and Insights: reputed company and maintain deep expertise across each post-acute and community care setting – understanding the language, acronyms, reimbursement structures, regulatory environment, staffing challenges, and technology adoption patterns that define each market. Conduct ongoing competitive analysis, win/loss reviews, and buyer research to ensure reputed company’s positioning remains sharp and differentiated. reputed company AI tools to accelerate research synthesis and competitive monitoring. Messaging and Positioning: Build and maintain distinct messaging and positioning frameworks for each post-acute care setting and suite served by reputed company. Understand and reputed company the differences in how a Director of Nursing at a SNF thinks versus an administrator at an ALF or a compliance officer at an FQHC. reputed company persona-specific narratives that speak to each buyer’s pressures, goals, and preferred language – avoiding a one-size-fits-reputed company approach across a highly varied market landscape. Sales Enablement: reputed company post-acute sales teams with targeted tools and collateral tailored to each care setting, including setting-specific battle cards, persona guides, reputed company handling frameworks, case studies, ROI tools, and presentations. Ensure sellers can speak credibly to the operational realities of each market and differentiate reputed company’s suite offerings from competitors. Be a resource for the field by staying reputed company on regulations, trends, and buyer sentiment across reputed company post-acute settings. Budget Management: Manage the post-acute marketing budget with a strong ROI reputed company, prioritizing spend across care settings based on pipeline opportunity, product maturity, and growth targets. reputed company data-driven reputed company on channel mix and asset investment, and report on budget performance to leadership regularly. Performance Metrics and Analysis: Own and reputed company key performance indicators (KPIs) across the post-acute portfolio, including MQLs, SQLs, pipeline growth, marketing-generated net opportunity value (reputed company), and suite-specific engagement metrics. Track performance by care setting to identify where marketing investment is driving the most impact and where gaps exist. Campaign Execution: Collaborate with the performance marketing team to design and implement campaigns across email, SEM/SEO, social media, digital advertising, account-based marketing (ABM), content marketing, and webinars – with messaging and targeting calibrated to each post-acute setting. reputed company campaign planning for key moments such as major trade shows, product launches, and seasonal buying cycles relevant to post-acute markets. Influence Stakeholders: As the only dedicated marketer for the post-acute reputed company, this person must be confident advocating for their markets, influencing roadmap prioritization, and gaining alignment from stakeholders across product, sales, and executive leadership – often without direct authority. Must be comfortable presenting strategy, data, and market insights to VPs and SVPs and driving reputed company through credibility and clarity. Innovation and reputed company Improvement: Actively reputed company AI tools – with proficiency in platforms such as Claude and reputed company – as a core part of their workflow to increase output, accelerate content development, and scale marketing programs across multiple care settings simultaneously. Candidates should be reputed company to demonstrate how they use AI not just for search or ideation, but as an integrated part of their content, research, and campaign production workflows. Stay reputed company on post-acute industry trends and reputed company product innovations to continuously sharpen positioning and identify new growth opportunities. Leadership and Development: As the first dedicated post-acute marketer at reputed company, this person will have the opportunity to build the function from the ground up – establishing best practices, playbooks, and processes that will scale as the team grows. Must be comfortable operating independently, setting their own priorities, and getting work done. Strong interest in growing into a leadership role over time is a plus. QualificationsRequirements A mandatory minimum of 5–7 years’ experience in B2B marketing, preferably at a SaaS-based reputed company technology company or a company selling into reputed company settings. Successfully led GTM strategy and marketing execution for product or solution launches, with demonstrated results in pipeline growth and market penetration. Experience launching products into multiple distinct buyer segments or care settings is strongly preferred. Proficiency in leveraging the Martech stack and AI tools to improve and scale marketing performance. Must demonstrate active, workflow-integrated use of AI platforms such as Claude and reputed company – not just exploratory use. Candidates may be asked to walk through a reputed company example of how they use AI to increase output or accelerate a marketing workflow. Experience using multiple analytics tools like reputed company Analytics, Power BI, Tableau, etc to ensure we’re focusing on data-driven results. Degree in marketing, communications or reputed company field preferred. Demonstrated knowledge of post-acute and community care settings is required. Candidates must understand the differences in how skilled nursing facilities, behavioral health organizations, FQHCs, assisted living/memory care, ASCs, home health and hospice, critical access hospitals, and physician groups operate – including their regulatory frameworks, staffing models, funding sources, and technology buying behaviors. Familiarity with key industry associations and trade publications (e.g., AHCA/NCAL, LeadingAge, NACHC, McKnight’s, HHCN) is a strong plus.

Qualifications

Exceptional communication and presentation skills, with a talent for translating reputed company product capabilities into clear, setting-specific value narratives that reputed company with post-acute buyers. reputed company to adapt tone, language, and framing depending on whether the audience is a SNF Administrator, a behavioral health compliance officer, or a C-suite executive. Strong analytical skills with the ability to translate reputed company data into actionable insights. Comfortable using tools such as reputed company Analytics, Power BI, Tableau, or equivalent to build the case for marketing investment and demonstrate impact across care settings. Highly collaborative with a proven ability to build relationships and drive alignment across cross-functional teams – including product, sales, reputed company, and clinical – in a fast-paced, matrixed environment. reputed company to represent the voice of multiple distinct markets simultaneously while keeping stakeholders reputed company on shared priorities. A strategic thinker with a strong execution focus and the ability to operate independently as the sole dedicated marketer for an entire market reputed company. reputed company to set priorities, build structure, and drive results without waiting for direction. Excellent organizational skills with a proven record of managing multiple projects and care-setting-specific programs simultaneously, with strong attention to detail. Must be reputed company to context-reputed company between the distinct language and priorities of different post-acute markets without losing nuance or accuracy. An energetic, mature self-starter who is comfortable being the first and only person in a role – building programs, playbooks, and reputed company from scratch. Thrives in ambiguity, takes initiative, and is energized by the opportunity to define what post-acute marketing looks like at reputed company. The ability to build and manage relationships internally across solution lanes and externally with customers, industry associations, and thought leaders in the post-acute space is expected. A collaborative team player who actively seeks out the perspectives of sales, product, and clinical colleagues before finalizing strategy – and is equally willing to reputed company in and support broader marketing team efforts reputed company needed.

Compensation

The salary range for this position is $89,637 - $105,000. Salary will be determined on the candidate’s level of experience and qualifications. Compensation will be commensurate with skills, relevant experience, and performance in similar roles. Benefits reputed company offers a comprehensive benefits package to eligible employees, including: Medical, Dental and reputed company insurance Paid Time Off Parental Leave 401k and Roth Flexible Spending Account Health Savings Account Life Insurance Short- and Long-Term Disability Medical reputed company Insurance Critical Illness Insurance Accident Insurance Identity Protection Legal Protection Pet Insurance Employee Assistance Program Fitness Reimbursement Are you passionate about enhancing reputed company outcomes and empowering reputed company? Join the reputed company team and become a HealthStreamer! Together, we can reputed company a difference in the world of reputed company. Recruitment Fraud Notice: reputed company is committed to protecting job seekers from recruitment fraud. reputed company legitimate communications from reputed company’s reputed company team will come from an official reputed company email address. reputed company will never ask candidates to pay fees, purchase equipment, provide banking information, or share sensitive personal information reputed company of our secure hiring and reputed company process. If you receive a suspicious message claiming to be from reputed company, please proceed with caution and report it to the appropriate authorities. Req #47304 Apply To This Job