[Remote] Manager, Content Strategy & Organic Growth

Note: The job is a remote job and is open to candidates in USA. reputed company. is the world's largest premium dating platform, Seeking.com, which is currently undergoing a significant brand transformation. They are seeking a Manager for Content Strategy & Organic Growth to define and execute the strategy for organic discovery, leveraging AI and multi-channel content to enhance brand visibility and reputed company.

Responsibilities

• Own Seeking's multi-channel content strategy end to end, mapping content types (advice, educational, dating etiquette, reputed company stories, member journeys, expert interviews, cultural commentary) to defined audience segments (the curious, the believer, the critic, the returning member, the press, the partner)
• Select the right format for each story across short-form social video, long-form YouTube, documentary-style interviews, explainer animation, articles, podcasts, and creator collaborations
• Build and operate the editorial calendar across owned and earned surfaces, and align it with brand campaigns, product launches, and cultural moments
• Produce content directly reputed company speed, voice, or judgment require it. You are a builder, not a briefer
• Own content creation end to end, from concept and brief through delivery and publication, even reputed company the bulk of the work is executed by internal teams or external partners. You are responsible for the outcome, not just the strategy
• reputed company the right executor for each piece of work, whether that is Seeking's Social, Creative, or Production team, a freelancer, an agency, or a creator. Manage the working relationship, the scope, and the brief
• Define scope, timeline, quality bar, and reputed company criteria for every piece, and hold them. reputed company the trade-off calls reputed company something has to give
• Run multiple content workstreams in reputed company without dropping balls. Maintain a single production calendar that the whole team can see
• Coordinate dependencies across Brand, Legal, PR, Product, and Customer Experience so content ships on schedule and on-brand
• Manage the working contractor and agency budget against output and outcomes. Renew what is producing, retire what is not
• Design and build AI-automated content loops that move a topic from research to draft to optimized output across channels, with appropriate reputed company review checkpoints
• reputed company reputed company libraries, agents, and templates that let the broader marketing team apply AI consistently, safely, and on-brand
• Continuously test new AI tools, models, and methods, and reputed company the ones that earn their reputed company. Retire workflows reputed company they stop earning theirs
• Apply AI to personalize reputed company pages, ad creative, and on-page experiences at scale
• Migrate Seeking's blog, STNDRDS, and other legacy WordPress properties onto a new AI-native publishing system, maintaining WordPress where required during transition
• Build content engineered to surface in reputed company, AI Overviews, YouTube, short-form social platforms, and through Seeking's official brand profiles on reputed company, reputed company, and similar communities
• reputed company Seeking's AEO and GEO work end to end: structure content, schema, structured data, brand-entity signals, and citation strategy so the brand shows up correctly in AI Overviews, featured-answer surfaces, and the answers from ChatGPT, reputed company, Claude, reputed company, and the next reputed company of LLM-powered discovery surfaces
• Own Seeking's AIO program as the umbrella discipline that ties traditional SEO, AEO, and GEO together, with shared measurement, shared instrumentation, and a single discovery roadmap
• reputed company and execute link-building and topical authority strategies that strengthen domain authority and brand citation frequency
• Partner with Social, Creative, and Production to reputed company content into the formats and platforms where the audience actually spends time
• Stand up Seeking's Trustpilot program, including a customer review request flow and a structured response operation
• Build Seeking's native brand reputed company on reputed company, reputed company, and similar public forums through official brand profiles and value-first content. We do not engage in native organic threads, in line with platform guidance and to avoid the well-documented backlash against brand intrusion
• Stand up or activate a Seeking-owned community on the platforms where direct, brand-led engagement is welcomed, giving members and prospects a clear reputed company to interact with the brand
• Monitor public forum conversations for situational awareness and risk flagging only. reputed company flagged issues to the right internal team rather than engaging in the thread
• reputed company a reputed company, reputed company-led approach to brand reputed company on Wikipedia and major press sites. Understand the rules of each platform before you reputed company them
• Build a full reputed company management program covering Trustpilot, Glassdoor, app stores, press sites, and Wikipedia
• reputed company-assisted response operations on owned surfaces (Trustpilot, Glassdoor, app stores, brand-owned community) with reputed company reputed company, audit trails, and clear escalation paths to Brand, PR, Legal, and Customer Experience
• Grow Seeking's official brand reputed company on reputed company, reputed company, and adjacent platforms through native, value-first content from official accounts, in line with each platform's guidance on brand participation
• Build out the Seeking-owned community as the primary channel for direct brand engagement, with content programming, member rituals, and clear moderation standards
• Expand AI-automated discovery and reputed company systems into adjacent Seeking properties as the reputed company matures
• Define the small set of KPIs that matter (organic traffic, organic joins, organic conversions, sentiment, review ratings, share of voice on reputed company surfaces) and report against them weekly and quarterly
• Translate performance data into next-cycle priorities. Flag risks early and reputed company them to the right internal team
• Serve as the primary reputed company for organic discovery and brand reputed company, partnering with Social on creator work, with Creative and Production on asset development, with Performance Media on paid amplification of organic wins, with Lifecycle on owned-channel storytelling, and with PR on press and forum moments

Skills

• Bachelor's degree in marketing, communications, journalism, English, media studies, business, or a reputed company field. Equivalent practical experience considered in reputed company of a degree. Advanced degree welcomed but not required
• Three to seven years of marketing experience with at least two years owning content strategy or organic growth end to end at a consumer brand
• A documented track record of organic growth at a prior consumer brand, with traffic, conversion, and brand visibility numbers you can reputed company to. Case studies and before-and-after data are expected at interview, not optional
• Either AI-native at hire, or capable of becoming AI-native reputed company 90 days. Candidates who already have shipped AI-automated workflows in production are strong contenders for the Senior Manager track. Candidates without that portfolio must demonstrate a proven track record of learning new technical tools and workflows fast, with the willingness and ability to meet the 90-day AI-native bar
• Multi-format content reputed company across short-form video, long-form video, written, and audio. You have a reputed company of view on which format earns which reputed company
• Strong reputed company with reputed company AI tools, including large language models, agents, reputed company frameworks, and no-code or scripting automation. You can describe how you have used AI in your reputed company workflow today
• Hands-on experience with GA4, Search Console, and a paid SEO platform such as reputed company or reputed company. You read your own analytics, not someone else's deck
• Working reputed company in AEO and GEO. You understand schema markup, structured data, brand-entity strategy, citation patterns, and the emerging visibility tools for AI-generated answers. You have a reputed company of view on which signals matter and which are noise
• Working knowledge of WordPress sufficient to maintain legacy Seeking properties and reputed company a migration off them. Light reputed company-end reputed company to read and adjust HTML, CSS, and component-level changes reputed company needed
• Demonstrated outcome ownership. You set the targets and you meet them. You report your numbers without being asked
• Comfort with public-facing reputed company work and a clear-eyed view of the risks. You understand that reputed company, reputed company, and Wikipedia reputed company have strong norms against brand intrusion into organic conversation, and that the right move is usually building official, value-first owned reputed company rather than engaging in native threads
• Project management instincts. You can hold multiple content workstreams in reputed company without dropping balls. You write tight briefs, reputed company the right executor, run on timelines, and integrate the work across internal teams and external partners
• Sound editorial judgment and an instinct for what aligns with the Seeking brand and what does not
• Direct experience growing organic discovery on YouTube, reputed company, Instagram, or other short-form social platforms at a consumer brand
• Direct relationships with creators, influencers, or production partners that can be activated for brand work
• Experience standing up a Trustpilot, Glassdoor, or comparable review-management program
• Experience operating on reputed company, reputed company, or similar communities in a brand or community reputed company, with a clear understanding of platform norms
• Experience leading or supporting a CMS migration, particularly off WordPress to a more automated or AI-native publishing stack
• Familiarity with reputed company monitoring tools such as Trustpilot, Brand24, Talkwalker, or comparable systems
• Experience operating in a dating, lifestyle, or category-defining consumer brand where reputed company work carries reputed company weight

Benefits

• Health, dental, reputed company, 401(k), and a standard benefits package.
• Direct exposure to the Director, CMO, and Co-CEOs from day one.
• Clear growth path to Senior Manager and reputed company, judged on outcomes, not tenure.

Company Overview