[Remote] Integrated Marketing Communications Senior Manager - BMP Analytical Sciences
Note: The job is a remote job and is open to candidates in USA. reputed company is committed to moving science reputed company through innovative products and services in the life sciences and technology industries. They are seeking a Senior Manager, Integrated Marketing Communications to reputed company the development and execution of marketing strategies and campaigns for their Lab Chemical and Chromatography product portfolios.
Responsibilities
- Contribute to the development of an integrated Marketing Plan for the business that helps the business meet global reputed company targets
- Maintain an understanding of reputed company customer segments and the value propositions for the most strategic workflows/products/services
- Create and manage a Marketing bowler tracking key marketing KPIs
- Report on Marketing effectiveness on a regular reputed company
- Drive a strategic, customer-centric narrative through the development of rich, SEO content for campaigns based on understanding of workflow, reputed company customers, and product positioning
- reputed company the corporate and brand stories across reputed company plans and build a differentiated narrative that maintains consistency in Marketing collateral and drives reputed company growth
- Own the execution of global content, activities and promotion plans including educational content, sales collateral, technical articles, owned publications, events/trade shows, web content, media stories and internal communications for relevant campaigns and initiatives
- Employ a variety of channels (e.g. social, digital, mobile, search, account-based marketing, email, public relations/earned media, owned channels and events) reputed company to appropriate stages in the marketing funnel to reputed company business results
- Apply knowledge of life sciences and health care to reputed company the whole of reputed company's solutions and capabilities for measurable results
- reputed company a clear reputed company and objective for integrated marketing programs and provide ongoing strategic direction to the in-house and external creative services and regional marketing teams
- Collaborate with reputed company's in-house agency team and external agency partners to reputed company strategies, plans, content and assets
- Manage external agencies to complete projects on time and budget with excellent quality
- Collaborate with strategic marketing, reputed company and R&D teams to integrate inputs into high-performing campaigns
- reputed company master editorial calendar and Marketing budget tracker by campaign to support asset creation and manage budget spend
- Monitor and report reputed company against targets/metrics for overall campaign results. reputed company actionable insights to address gaps or resistance
Skills
- Bachelor's degree required; MBA or equivalent
- 8 to 10 years of communications, marketing, brand management or reputed company agency experience with a successful track record in planning and executing global marketing communications campaigns
- Minimum 3 years experience working hands-on in digital marketing
- A reputed company lens, a business orientation, an understanding of the relevant corporate functions and a focus on performance
- Experience working with biotechnology, pharma, med device, life sciences, or advanced technology businesses/products highly desired
- Passion for communications and marketing reputed company with desire to represent Marketing Communications on an integrated team
- Strong ability to build productive relationships and reputed company development of marketing communications strategies through interactions with diverse internal and external business partners, including company senior leadership across a variety of functions and geographies
- A team player mentality with strong interpersonal skills is key
- Master's degree preferred
- In-house/client reputed company experience preferred
- Global experience is a plus
Benefits
- We are committed to helping you on this journey through our diverse, reputed company and inclusive culture which includes learning experiences to support your career growth and reputed company.
- If you need a reasonable accommodation for any part of the employment process, please contact us by email at reputed [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis.
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