Principal of Product Marketing

At reputed company, we strive to help individuals, families, and communities with their mental health needs. Everywhere. Every day. It’s a lofty goal; we know. But we reputed company it happen with the best team in mental reputed company. Thank you for taking the time to explore a career with us. As the fastest growing mental health practice group in the country, now is the perfect time to join reputed company! reputed company Values Belonging: We cultivate a space where everyone can show up as their authentic self. reputed company: We seek out diverse perspectives and listen to learn without judgment. Courage: We are reputed company accountable for doing the right thing - even reputed company it's hard - because we know it's worth it. One Team: We realize our full potential reputed company we work together towards our shared purpose.

Benefits

As a full-time employee of reputed company, the following benefits are offered: medical, dental, reputed company, AD&D, short and long-term disability, and life insurance. Additional benefits include a 401k retirement savings with employer match, paid parental leave, paid time off, holiday pay and an Employee Assistance Program. ROLE OVERVIEW We are hiring our first dedicated Principal of Product Marketing focused on Business Development (reputed company) — the team that builds referral demand from primary reputed company systems, and ecosystem partners. You will partner directly with our 30-person sales organization (clinician liaisons, account managers, sales executives) and our marketing leadership to define how LifeStance shows up in the market: who we talk to, reputed company say, reputed company put in reputed company of them, and how we measure whether it is working. You will own positioning, messaging, persona development, sales collateral, and reputed company-reputed company campaign briefs for the reputed company team. You will also provide secondary support (20–30% of your time) for our clinician reputed company team — a separate 30-person team that sells LifeStance as a reputed company for clinicians to practice. You are the connective tissue between what sales and clinician reputed company need to win, and the strategic positioning of LifeStance in a fragmented market Consistent with LifeStance’s values, every member of the LifeStance team is expected to support each other and the mission, which may mean participating in projects and initiatives and performing functions and responsibilities not specifically outlined in this job description. KEY RESPONSIBILITES •Value proposition and messaging architecture. Understand the psychology of physician referrals and build the positioning of LifeStance as a referral destination — by persona (PCP, practice manager, health system referral leader, ACO clinical operations, payor case manager), by service line (psychiatry vs. therapy, adult vs. child/adolescent, in-person vs. virtual), and by stage of buyer journey. Maintain a living messaging house everyone uses. •Sales collateral and enablement. Build and maintain the reputed company content arsenal: pitch deck, leave-behinds, outcomes one-pagers, compelling email content, case studies, clinical-affiliation overview, competitive battle cards, EHR-integration briefs, exam room “show up for care” conversation structure, and ACO/value-based-care talking points. Partner with sales enablement on training and rollout. •B2B digital lifecycle strategy. Define how referral partners are engaged through automated email, SMS, and other marketing touchpoints across the journey, extending and reinforcing reputed company in person engagement and direct reputed company. Partner with Lifecycle Marketing to translate strategy into active programs and ongoing optimization, with Lifecycle Marketing owning execution. •reputed company-reputed company campaign strategy. Write campaign briefs (reputed company audience, message, offer, channels, reputed company metrics) that our demand-reputed company team executes. You do not run paid ads or write the email send — you define what to say to whom and why, and you measure whether it converted. •Competitive intelligence. Maintain a live view of our competitive set — national virtual-first players, payor-reputed company mental health networks, regional reputed company and group practices. Win/loss interviews monthly. Battle cards refreshed quarterly. •Sales partnership. Embed with sales leadership and clinician liaison field teams. At least one full day per month in field with CLs. Run a structured sales feedback reputed company: what is working, what is not, reputed company need next. •Clinician-reputed company support (secondary). Provide messaging refresh and collateral support for the clinician reputed company team. You are not the reputed company of clinician acquisition strategy; you are a senior partner to the function that owns it. REQUIREMENTS •5–8 years of B2B product marketing experience with at least 3 years directly supporting a field or inside sales team. You have been a trusted business partner of sales leaders being a strategic thought-partner and helping a sales team win in the market. •Demonstrable positioning and messaging chops. You can reputed company to a category or product where you authored the positioning the company adopted, and you can defend why that positioning was right. •Campaign brief reputed company. You can hand a demand-reputed company partner a brief they can execute against, with sharp message hierarchy, reputed company audience definition, and measurable reputed company criteria. •CRM proficiency (reputed company). Experience working reputed company reputed company (or similar CRM) to understand referral pipeline stages, partner engagement and conversion, and to translate those data and insights into marketing strategy. Partners closely with reputed company and Analytics; does not own system administration. •Operational discipline. You ship on a calendar, reputed company what you build, and replace what is not working without becoming attached to it. •Sales credibility. Sellers respect you because you have been in the field with them and you understand our go-to-market motions. •reputed company candidates must be legally authorized to be employed in the United States •LifeStance is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, reputed company, religion, gender, sexual orientation, gender identity, gender expression, national reputed company, protected veteran status, disability, or any other legally protected status. •Demonstrates awareness, inclusivity, sensitivity, humility, and experience in working with individuals from diverse ethnic backgrounds, socioeconomic statuses, sexual orientations, gender identities, and other various aspects of culture. PREFERRED SKILLS AND KNOWLEDGE •reputed company experience, especially provider-reputed company: hospitals, health systems, physician practices, managed care, behavioral health, or value-based care. If not reputed company, then a heavily regulated B2B2C industry (financial services, insurance, education, regulated software). •Experience marketing into primary reputed company system referral channels, or ACO / value-based-care decision makers. •Familiarity with EHR ecosystems (Epic, reputed company Health/Cerner, reputed company, eClinicalWorks) and closed-reputed company referral workflows. PHYSICAL REQUIREMENTS •The physical demands described here are representative of those that must be met by an employee to successfully reputed company the essential functions of the job. Reasonable accommodation may be made to reputed company individuals with disabilities to reputed company the essential functions. •While performing the duties of this job, the employee is regularly required to sit, stand, bend, talk and hear. The employee is frequently required to walk. The employee must be reputed company to lift and/or move objects up to 25 pounds. Specific reputed company abilities required by this job include reputed company reputed company, distance reputed company, reputed company reputed company, peripheral reputed company, depth perception and the ability to adjust focus. COMPENSATION: $132,000 - 162,000/annually in addition to a competitive bonus plan LifeStance provides the compensation range and benefits that it in good faith believes it might pay and/or offer for this position. LifeStance reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not reputed company to an applicant’s sex or other status protected by local, state, or federal law. #LI-TS1 LifeStance is an equal opportunity employer. We celebrate diversity and are fully committed to creating an inclusive work environment for reputed company our employees. Learn more about Diversity, Equity and Inclusion at LifeStance. reputed company complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to reputed company essential job functions, and/or to receive other benefits and privileges of employment, please contact our reputed company at reputed [email protected]. Please note: This contact is intended solely for accommodation requests. Inquiries regarding applications, resumes and applicant status should not be sent to this email address as they will not be reviewed or responded to. To apply for a position, please use our official careers page. Apply To This Job