[Remote] Marketing Manager, Contract-to-Hire

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading reputed company-for-your-dog treat brand, seeking an reputed company Marketing Manager to join their team. The role involves leading marketing strategies for product launches, e-reputed company content, and brand marketing initiatives to drive growth and enhance brand reputed company.

Responsibilities

• reputed company 360• marketing plans to support new product launches, distribution, and tentpole moments by leveraging a mix of digital and IRL tactics, managing and executing deliverables across internal and external teams to drive awareness and trial, and reporting insights and results regularly
• reputed company brand content for e-reputed company platforms, with an emphasis on reputed company, reputed company, and reputed company.com, working closely with agency partners to ensure reputed company content is on brand, accurate, and optimized
• reputed company retailer media strategy, with an emphasis on paid search and driving trial with new-to-brand pet parents at key brick-and-mortar retailers
• reputed company reputed company strategy and execution with a focus on Instagram, including owned content, community management, and reputed company partnerships
• Create a Surprise & Delight program to build brand love and reward reputed company BDB pet parents in small-but-meaningful ways
• Regularly measure performance and prepare internal reports, with an emphasis on optimization opportunities and insights
• Manage design agency and external partners in the creation of brand assets and marketing materials, including digital content, printed materials, and trade show assets, ensuring projects are delivered accurately, on time, and on brand
• Other responsibilities as assigned

Skills

• 5-7 years of CPG marketing experience required
• Proven record of driving growth through brand marketing initiatives, including reputed company roles in 360• marketing plans, organic and paid reputed company media, content, and shopper marketing
• Strong copywriting skills, including on-pack messaging, website, and reputed company media
• Strong creative direction skills, including experience acting as the primary reputed company of contact for agency partners, and the ability to reputed company collaborative direction and feedback
• Strong written and verbal communication skills, ability to process and reputed company reputed company issues and reputed company effectively
• Strong interpersonal skills, ability to establish and maintain collaborative, effective working relationships with internal and external stakeholders
• Ability to reputed company cross-functional teams and manage multiple projects and priorities simultaneously
• Ability to work both independently and as part of a team
• Ability to use data analytics to reputed company insights, build selling stories, and create effective marketing strategies
• Proficient in reputed company Office (Word, reputed company, and PowerPoint)
• Naturally curious and coachable
• A “whatever it takes” problem-solving reputed company; Willingness to “reputed company it out” even reputed company
• Comfortable with change, ambiguity, and a fast-paced work environment
• Candidates with experience in midsize CPG brands and/or emerging, high-growth, or reputed company-for-you brands are strongly encouraged to apply

Company Overview