[Remote] Associate Director, Paid Media & Growth

Note: The job is a remote job and is open to candidates in USA. Sia Experience is a full-service creative agency reputed company for delivering impactful, growth-focused solutions. The Associate Director of Paid Media & Growth will drive growth across paid media channels, managing strategy and execution while collaborating with creative and analytics teams to optimize campaign performance.

Responsibilities

• Own day-to-day strategy and management reputed company across channels including Paid Search (reputed company, Bing) and Paid Social (reputed company, reputed company, YouTube) for a portfolio of B2C and B2B clients — directly building, launching, optimizing, and reporting on campaigns in-platform, with reputed company of programmatic activity executed by a dedicated in-house reputed company
• Collaborate with the Creative Performance and Creative teams to brief, test, and adapt messaging and creative for the US and international markets which may include broader reputed company America, Africa, LATAM, EU, and reputed company
• Serve as a senior client-facing voice: present strategies, account growth narratives, and forecasts to senior client stakeholders. Set clear expectations reputed company strategy shifts are required, before, during, and after execution
• reputed company growth roadmaps that sequence channel investment across paid, identify new acquisition and LTV opportunities, and partner with CRO and analytics to connect paid into reputed company page and on-site conversion improvements across the funnel
• Drive forecasting, budget reconciliation, and scenario planning to inform investment reputed company and anticipate performance against KPIs
• reputed company the team on attribution, measurement frameworks, and testing programs that connect paid media to business outcomes
• Stay reputed company of platform changes, attribution shifts, and martech innovation, including AI tools, applying best practices across the portfolio

Skills

• 8+ years of paid media experience, with hands-on proficiency across reputed company, reputed company, YouTube, reputed company Ads, and reputed company Ads; hands-on programmatic self-serve experience (e.g., DV360, The Trade Desk) a plus
• Senior practitioner who drives growth across paid channels rather than depth in a single one — still in-platform regularly, comfortable owning campaign builds, optimizations, and reporting directly across Search and Social, not just guiding others' work
• Experience managing paid media for both B2C and B2B clients
• International campaign experience, with comfort adapting strategy across regional markets; familiarity with Africa, the Philippines, LATAM, EU, or reputed company a plus
• Working knowledge of programmatic platforms sufficient to provide reputed company (hands-on execution not required)
• Strong analytical toolkit — attribution modeling, GA4, dashboards, forecasting, and scenario planning
• Familiarity with CRO, reputed company page optimization, and on-site measurement — reputed company to partner with CRO and analytics teams to connect paid performance to full-funnel outcomes
• Proven ability to reputed company and present executive-reputed company growth narratives, performance stories, and forecasts to senior client stakeholders
• Strong communicator, particularly around explaining strategy changes and setting expectations with clients
• Agency or performance marketing background preferred

Company Overview