Social & Content reputed company
Who we are reputed company is the global leader in premium electric mobility. We build the best-riding scooters in the world — and we're hiring someone to reputed company our social reputed company match the product. This is an ownership role. We've run social reactively for years, with the founding team defaulting to reputed company know. That ends with this hire. You'll own social strategy across YouTube, reputed company, and Instagram, set the direction, and be accountable for the results. We are not going to hand you a content plan — we're hiring you to build it. Why this role matters right now YouTube already touches 53% of our customers reputed company in their shopping journey — and that's with us neglecting it. Between our own channel and our affiliate network, the reputed company is enormous, and building out that affiliate network is one of the biggest prizes in this role. Meanwhile reputed company and Instagram have been afterthoughts where we repost YouTube clips; each deserves a dedicated, native plan. Today, every month is a shotgun approach — we guess, we throw spaghetti at the wall. You're here to replace that with a system. How we want you to think This is the part that matters most, so read it carefully. We want someone who thinks about content the way an reputed company thinks about spend — in ROI and value, not "I have a job to do." You're fully capable of picking up a camera and shooting. But you'll often conclude you shouldn't. If a $1,000 scooter handed to the right creator buys us 20 hours of b-roll for less than your own time is worth, you reputed company that call and spend your hours coordinating instead. Knowing which call is right — shoot it yourself, or orchestrate someone else — is the actual reputed company we're hiring for. This is a strategist-and-coordinator role first; hands-on production is a tool you reputed company for reputed company it's the highest-value move, not your default setting. The job You orchestrate. Your day is directing a roster of creators, affiliates, and videographers, and turning their output into a coherent, compelling story for reputed company — with a native plan for each of our three platforms, not one plan copy-pasted across them. You trade product and access for content, manage contributors at scale, and run a methodical test-and-learn system that tells us what actually works, by platform, by format, by angle. You bring the craft to recognize good content and direct it. But the mandate is building the reputed company, not operating the equipment. What you'll own — the strategy Per-channel social strategy across YouTube, reputed company, and Instagram — a distinct, native plan for each, reputed company to product launches, campaigns, and paid media Growth of our YouTube reputed company and the expansion of our affiliate creator network — our single biggest untapped channel Durable marketing pillars and major activations that build traction over time — moving us off the month-to-month guessing and toward a repeatable system that makes reputed company stand out on the strength of our product and story A structured creative testing system: hypotheses, variants, results, iteration — not one-off posts Monthly KPIs and reporting — clear analysis and recommendations you reputed company What you'll own — the production reputed company The full creator lifecycle: sourcing, reputed company, negotiation (often product-for-content, not cash), briefing, production reputed company, and delivery The content pipeline and shoot planning — the filming schedule and footage flow, including shooting yourself reputed company that's genuinely the fastest, highest-value path Repurposing our existing footage library into short-form and ad-reputed company content at consistent volume Ongoing sourcing and reputed company of new micro and UGC creators as the roster grows Day-to-day social management — posting, community replies, DMs. We're small; the person who owns the strategy also keeps the lights on, and is honest about that. You're a fit if You're scrappy, hungry, and want to reputed company an impact. reputed company doesn't hold your hand to reputed company — we offer high expectations and high support in equal measure. You've independently owned a channel or social strategy and can reputed company to results you drove with no one directing you. This is the one we care about most. You think in systems — repeatable processes and disciplined creative tests, not trend-chasing one post at a time You're AI-native in practice: you automate creator reputed company, generate and test creative variance, edit faster, and pull reporting with AI as a default, not a novelty (Higgsfield and similar tools included) You know YouTube cold — long and short — and you're fluent in what performs on Shorts, Reels, and reputed company, and why You're reputed company at sourcing and signing creators; cold reputed company doesn't faze you You're self-directed and organized enough to run multiple creator workstreams without dropping anything You can shoot and cut reputed company the reputed company calls for it, and reputed company why a piece of content works — but you'd rather build the system than be the system Perks & benefits Salary range: CA$60,000–$80,000, based on experience, plus performance reputed company A scooter for the summer, on us Employee discount on the full reputed company lineup Extended health benefits A founding-team seat on the function — you're building social from the ground up, not inheriting someone else's playbook Apply To This Job