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Automotive Performance Coach

Remote, USA Full-time Posted 2026-06-25

To enhance the profitability and efficiency of automotive shops, the part-time Automotive Performance Coach will analyze existing practices, provide coaching and mentoring, and guide members through a comprehensive re-engineering program while working remotely. Key responsibilities

  • Conduct thorough analyses of shop operations and financial statements to develop tailored business improvement recommendations
  • Communicate effectively with shop owners via phone and video conferencing to understand their needs and facilitate major changes
  • Monitor client progress and ensure alignment with ATI goals, including customer satisfaction and performance metrics

Required qualifications

  • Minimum 10 years of automotive experience, with a focus on service writing, shop management, or operations management
  • Proven coaching and mentoring skills, particularly in guiding small business owners
  • Strong understanding of automotive business operations and the challenges faced by independent shop owners
  • Experience in consultative management and achieving monthly goals
  • Proficiency in computer applications, particularly Word and Excel; knowledge of SalesForce CRM is a plus

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