[Remote] Product Marketing Manager (Accountancy Software)
Note: The job is a remote job and is open to candidates in USA. IRIS Software Group is a rapidly growing company that supports thousands of accounting firms and finance teams with software solutions. The Product Marketing Manager will be responsible for shaping the positioning and communication of Accountancy solutions in the US market, directly influencing sales success and revenue growth.
Responsibilities
- Building clear messaging and positioning for Accountancy software solutions serving US accounting firms and finance professionals
- Supporting go-to-market activity for new products, launches, and enhancements
- Creating sales enablement content including pitch decks, battlecards, competitor insights, and customer-facing assets
- Helping Sales teams improve engagement, conversion rates, and win rates
- Analysing market trends, customer feedback, buyer behaviour, and competitor activity
- Supporting campaigns that drive measurable commercial outcomes
- Translating technical, regulatory, compliance, or workflow-heavy topics into simple customer-focused messaging
- Working closely with stakeholders across Product, Marketing, Sales, and Customer Success teams
- Developing a deep understanding of US accounting firm challenges, workflows, and buying decisions
Skills
- Product Marketing experience within a B2B SaaS or technology business
- Experience supporting Accountancy, Finance, Tax, Practice Management, Compliance, Audit, or Professional Services software products
- Strong messaging, positioning, and go-to-market experience
- Confidence working with Sales, Product, and Marketing stakeholders
- The ability to simplify complex products and industry topics into clear customer value propositions
- Strong organisational skills with the ability to manage multiple priorities simultaneously
- A commercial mindset focused on pipeline, sales impact, customer acquisition, and revenue outcomes
- Operating in a fast-paced, evolving business environment
- Taking ownership and working proactively
- Influencing stakeholders without formal authority
- Working across multiple teams, products, and projects
- US accounting software markets
- CPA firm workflows
- Tax, compliance, audit, or practice management software
- Experience marketing to accounting firms, tax professionals, bookkeepers, or finance teams
- US accounting industry exposure
- Private equity-backed or high-growth technology businesses
Company Overview