[Remote] Growth & GTM Engineer

Note: The job is a remote job and is open to candidates in USA. Juicyway is a company focused on building financial infrastructure to connect African businesses to the global economy. They are seeking a Growth & GTM Engineer to define and maintain event tracking, optimize growth data pipelines, and improve customer engagement through various digital platforms.

Responsibilities

• Define, maintain, and govern event tracking architecture and taxonomy across web, mobile, CRM, and backend systems
• Ensure consistent and reliable event tracking across all customer touchpoints
• Improve funnel visibility from install through repeat transaction
• Monitor, debug, and reconcile discrepancies between backend transactional data and analytics tools
• Own implementation, governance, and ongoing optimisation of AppsFlyer and mobile attribution infrastructure
• Improve attribution accuracy across paid and organic channels
• Establish reliable and trusted channel performance reporting
• Eliminate blind spots in acquisition and activation measurement
• Maintain source attribution consistency across acquisition, lifecycle, and reporting systems
• Design and maintain growth data pipelines and warehouse integrations across PostgreSQL, Segment, Mixpanel, Customer.io, AppsFlyer, Firebase, Power BI, and future warehouse infrastructure
• Own source-of-truth consistency and reliable syncing across transactional systems, analytics platforms, CRM platforms, warehouses, and reporting environments
• Ensure data quality and consistency across all connected platforms
• Partner with Engineering and Data teams to improve data accessibility and reliability
• Build and maintain internal growth tooling used by Marketing, Lifecycle, Commercial, and Operations teams
• Enable and maintain lifecycle event triggers and CRM automation architecture within Customer.io
• Own push notification infrastructure including Firebase FCM migration, token management, delivery reliability, and in-app messaging
• Monitor and improve push notification delivery, open rates, token health, and engagement performance across Android and iOS
• Ensure real-time data availability for lifecycle campaigns and segmentation
• Improve deep-linking reliability across web and mobile
• Improve lifecycle orchestration across onboarding, activation, engagement, retention, and reactivation journeys
• Build and iterate on referral systems, rewards and gamification infrastructure, and onboarding flows
• Develop activation nudges, lifecycle triggers, and engagement features directly within the product
• Ship and test growth features quickly in close collaboration with Product and Design teams
• Support implementation of loyalty and retention systems including Juice Points
• Build and maintain A/B testing infrastructure, feature flagging, and experimentation frameworks
• Enable rapid testing across onboarding, activation, lifecycle, referral, and retention programmes
• Improve experimentation velocity across Growth and Product teams
• Establish best practices for measurement, experimentation, and learning loops
• Own technical visibility and reporting across Install, Signup, KYC, First Transaction, and Repeat Usage
• Identify friction points and collaborate with Product and Growth teams to improve conversion performance
• Improve visibility into customer drop-off points, behavioural patterns, and conversion opportunities

Skills

• 3 to 6 years of experience in Growth Engineering, GTM Engineering, Product Analytics Engineering, Product Engineering, or similar roles
• Strong full-stack engineering experience across frontend (web and mobile), backend, APIs, and databases
• Strong SQL proficiency and experience working with relational databases
• Experience with event instrumentation, tracking plans, and analytics implementation
• Experience implementing and managing attribution platforms, AppsFlyer preferred
• Experience with customer data platforms, Segment preferred
• Experience with product analytics platforms such as Mixpanel or Amplitude
• Experience with lifecycle and CRM platforms such as Customer.io, Braze, or Iterable
• Experience working across web and mobile environments
• Experience working with APIs and data integrations
• Ability to investigate and resolve data inconsistencies, tracking gaps, and integration issues
• Strong understanding of experimentation methodologies and A/B testing frameworks
• Strong product thinking and understanding of customer journeys, activation, and lifecycle systems
• Fintech, consumer app, marketplace, or remittance experience
• Familiarity with Firebase FCM and push notification infrastructure
• Experience building referral systems, rewards systems, or gamification features
• Familiarity with React, React Native, and Ruby/elixir
• Experience with feature flagging platforms
• Experience working in high-growth or early-stage startups

Benefits

• Competitive compensation
• Fully remote working
• Unlimited PTO
• Generous parental leave
• The opportunity to build from the ground up, with your impact visible every day
• A bold, ambitious team on a mission to open global markets to Africans everywhere

Company Overview