[Remote] Senior Marketing Specialist - Glastonbury, CT or Remote

Note: The job is a remote job and is open to candidates in USA. Crum & Forster is a leading travel insurance provider, and they are seeking a Senior Marketing Specialist to join their Travel Insurance team. This role will be responsible for developing and executing integrated marketing campaigns to drive brand awareness, client acquisition, and revenue growth in the travel insurance sector.

Responsibilities

• Lead the development and execution of integrated marketing campaigns across digital, email, print, and traditional channels to promote Travel Insured International and its suite of products and services
• Create and manage multi-channel marketing programs designed to drive lead generation, sales production, and customer retention
• Develop and manage marketing assets required to support business partners including travel agency Consortia, Host agency and other travel partner distribution channels
• Perform quantitative and qualitative market research to implement data-driven marketing campaigns and meet organization-wide strategic goals
• Develop strategies and targeted messaging tailored to distinct traveler personas and business partner audiences
• Develop marketing assets to support strategic events and trade show calendar to drive brand awareness with new prospects and accelerate existing opportunities
• Manage brand resources and processes to ensure consistent brand delivery across all marketing materials and customer touchpoints — including message frameworks, visual assets, key terminology, and accurate data
• Develop and maintain brand messaging, value propositions, and positioning statements that clearly communicate the benefits and coverage options of travel insurance products
• Work with content authors and creative partners to ensure delivery of compelling marketing assets, including promotional materials, advertising (print & online) collateral, direct marketing emails, video, photography, and digital content
• Manage relationships with external agencies, vendors, creative consultants, and partners — overseeing the quality and strategic alignment of their deliverables
• Investigate and foster engagement with new stakeholders, distribution partners, and emerging market segments
• Develop and maintain a centralized marketing calendar encompassing spotlight content, social media, and email campaigns — overseeing their full life cycle, including creative/copy development, data segmentation, and reporting/analysis
• Provide insight and analysis on the value and potential ROI of new marketing platforms and emerging marketing channels
• Establish, track and report on KPIs to measure marketing effectiveness, campaign performance, and ROI
• Utilize data analytics to gain actionable insights into customer behavior and campaign performance
• Conduct A/B testing and optimize campaigns based on data-driven insights
• Track and measure the effectiveness of marketing efforts and strategies, presenting findings and recommendations to leadership
• Other duties as required

Skills

• A bachelor's degree in marketing, communications, tourism, or a related field or equivalent experience is required
• 5+ years of experience in a marketing role is required
• Strong writing skills are required
• Intermediate to Advanced proficiency in Microsoft Office (PowerPoint, Word, Excel, Teams, Outlook, Sharepoint) and familiarity with marketing tools
• Ability to manage multiple projects and deadlines in a dynamic, fast paced environment is required
• Familiarity with content marketing and digital advertising is required
• Travel is required for this role (10%) and typically includes travel to CT/NJ at least once per quarter
• Experience is preferably in insurance, travel, or financial services
• Knowledge of travel booking platforms and customer journey mapping is preferred

Benefits

• Competitive compensation package
• Generous 401K employer match
• Employee Stock Purchase plan with employer matching
• Generous Paid Time Off
• Excellent benefits that go beyond health, dental & vision. Our programs are focused on your whole family's wellness including your physical, mental and financial wellbeing
• A core C&F tenant is owning your career development, so we provide a wealth of ways for you to keep learning, including tuition reimbursement, industry related certifications and professional training to keep you progressing on your chosen path
• A dynamic, ambitious, fun and exciting work environment
• We believe you do well by doing good and want to encourage a spirit of social and community responsibility, matching donation program, volunteer opportunities, and an employee driven corporate giving program that lets you participate and support your community
• You may also have the opportunity to participate in discretionary equity (stock) based compensation and/or performance-based variable pay programs.

Company Overview