[Remote] Strategic Marketing Lead, Accounting Firms

Note: The job is a remote job and is open to candidates in USA. Pilot.com is a company that provides small businesses with dedicated finance experts and has developed an AI operating system called Meridian for accounting firms. They are seeking a Strategic Marketing Lead to define and execute strategies that drive demand and pipeline for mid-market accounting firms, focusing on messaging and collaboration with sales teams.

Responsibilities

• Segment strategy and execution. You'll define how Pilot wins mid-market accounting firms and you'll be the one running the plays. Strategy is the half that points the work. The other half is in your hands
• Pipeline. You're accountable for what your segment produces. In close partnership with sales, you'll align on account prioritization and build programs that move the right prospects from first impression to signed contract
• Messaging. You'll shape how Pilot speaks to mid-market accounting firms, externally and in the materials our sales team uses every day

Skills

• 10+ years of B2B marketing experience, including time in enterprise or multi-stakeholder sales environments
• Strong foundation in demand generation and account-based marketing, including pipeline ownership and conversion metrics
• You should be able to hold a strategic narrative as your own and shape how a category gets understood
• Experience partnering closely with sales leadership on account prioritization and pipeline goals
• AI-fluent in your own workflow. You're already using LLMs and AI tools to compress research, draft, iterate, and run plays at scale. You have a view on what AI is good at, what it isn't, and your work shows it
• Comfortable operating as a senior IC. You build, you run, you write, you don't hand off the interesting work to a team
• Writes and communicates clearly
• Open to managing one or two senior ICs if the coaching fit develops. Equally comfortable staying purely IC if it doesn't. Either path is real here

Benefits

• Flexible vacation/time-off policy
• All federal holidays are observed
• Competitive benefits package including additional wellness benefits
• Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
• 401(k) plan
• Equity
• Health benefits

Company Overview

Company H1B Sponsorship