[Remote] Senior Digital Marketing Specialist
Note: The job is a remote job and is open to candidates in USA. Repligen Corporation is dedicated to inspiring advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. As a Senior Digital Marketing Specialist, you will develop and execute lifecycle marketing strategies, focusing on marketing automation and customer engagement to enhance demand generation and customer experience.
Responsibilities
- Develop and execute lifecycle marketing strategies that align with organizational growth objectives and customer engagement goals
- Collaborate with cross-functional teams including sales, digital, analytics, and IT to deliver integrated marketing programs
- Integrate lifecycle marketing efforts with Salesforce CRM to support lead management, pipeline acceleration, and revenue attribution
- Stay current with industry trends, marketing automation innovations, and AI-driven engagement strategies
- Continuously identify opportunities to improve campaign performance, operational efficiency, and personalization
- Ensure compliance with marketing regulations and data privacy standards including CCPA, CAN-SPAM, and GDPR
- Design and implement end-to-end lifecycle marketing strategies across the full customer journey, from acquisition through retention and expansion
- Develop and optimize lead nurturing programs, drip campaigns, and multi-touch engagement workflows
- Define lifecycle stages, segmentation frameworks, and engagement models aligned with sales and marketing goals
- Partner with leadership to align lifecycle strategies with demand generation and revenue objectives
- Manage and optimize marketing automation platforms such as Pardot (Account Engagement) or similar tools
- Build and deploy automated workflows that leverage behavioral, firmographic, and intent data
- Develop dynamic content and personalization strategies across email, web, and digital channels
- Integrate website engagement data from platforms such as Pimcore and other digital tools to enhance targeting and personalization
- Work closely with CRM, digital marketing, analytics, and sales teams to ensure alignment across systems and programs
- Facilitate collaboration between teams to improve lifecycle efficiency and campaign execution
- Partner with content and creative teams to ensure messaging aligns with lifecycle stages and audience needs
- Collaborate with global and regional teams to scale lifecycle programs across markets
- Align marketing automation with Salesforce CRM to ensure seamless lead flow, scoring, and routing
- Partner with sales teams to improve lead quality, conversion rates, and pipeline velocity
- Support development and optimization of lead scoring models, including predictive and AI-enhanced scoring
- Ensure consistent lifecycle definitions and handoffs between marketing and sales
- Monitor and analyze lifecycle performance including engagement, conversion rates, and pipeline impact
- Develop dashboards and reporting frameworks in collaboration with analytics teams
- Use data-driven insights to continuously refine segmentation, messaging, and workflows
- Support attribution modeling and lifecycle impact reporting across campaigns and channels
- Leverage predictive analytics and AI-driven insights to improve targeting and engagement strategies
- Ensure accurate data flow between marketing automation, Salesforce, website platforms, and enrichment tools such as ZoomInfo
- Maintain data hygiene, segmentation integrity, and compliance with data governance standards
- Support integration of multiple data sources to create a unified customer view
- Improve operational processes to scale lifecycle marketing programs efficiently
- Explore and implement AI-driven marketing capabilities including predictive engagement, intelligent segmentation, and automated content optimization
- Support conversational marketing and AI-driven engagement tools integrated with CRM and website platforms
- Evaluate new technologies that enhance lifecycle marketing, personalization, and customer experience
- Contribute to the broader digital transformation strategy by enabling AI-ready marketing infrastructure
Skills
- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred
- Minimum of five years of experience in marketing automation, lifecycle marketing, or CRM-driven marketing roles
- Strong experience with Salesforce CRM and Pardot (Account Engagement) or similar marketing automation platforms
- Proven experience building and optimizing lifecycle marketing programs and customer journeys
- Strong understanding of segmentation, personalization, and lead lifecycle management
- Experience working with data enrichment platforms such as ZoomInfo and integrating multiple data sources
- Strong analytical skills with the ability to translate data into actionable insights
- Excellent project management and cross-functional collaboration skills
- Strong communication skills with the ability to present insights and strategies to stakeholders
- Familiarity with global marketing operations and working across international teams
- Master's degree
- Experience with predictive analytics, AI-driven marketing tools, or advanced automation strategies
Benefits
- Employees are eligible to participate in one of our variable cash programs (bonus or commission)
- Eligible roles may receive equity as part of the compensation package
- Paid time off
- Health/dental/vision
- Retirement benefits
- Flexible spending accounts
Company Overview
Company H1B Sponsorship