[Remote] Marketing Strategy Manager

Note: The job is a remote job and is open to candidates in USA. DraftKings Inc. is a technology company focused on innovation and the integration of AI into customer experiences. As a Marketing Strategy Manager, you will engage online casino customers by turning insights into actionable strategies, collaborating across teams to drive growth and improve campaign effectiveness.

Responsibilities

• Communicate clear, compelling narratives, both written and verbal, to influence and align stakeholders, synthesizing insights, business goals, and constraints into actionable recommendations
• Develop and refine customer personas by integrating research insights, performance data, and market trends
• Serve as a subject matter expert on online casino customers, guiding targeting, messaging, and engagement strategies across campaigns
• Analyze competitor marketing strategies, including creative execution, messaging, and positioning, to identify opportunities and inform approach
• Partner with Research, Analytics, and Media teams to translate customer insights into effective campaign strategies and briefs
• Build a deep understanding of the competitive landscape and broader market trends to inform strategic direction
• Collaborate cross-functionally to ensure consistent, customer-first strategies across channels and touchpoints
• Take ownership of initiatives end-to-end, proactively identifying opportunities, driving work forward, and delivering results in a fast-paced, matrixed environment

Skills

• At least 5 years of experience in marketing, strategic planning, or customer insights within a business-to-consumer environment
• Experience working with digital or technology brands
• A data-driven mindset, with the ability to synthesize complex data into clear insights and strategic recommendations
• Strong judgment and decision-making skills, with the ability to incorporate new information and act decisively
• A track record of ownership and accountability, with experience driving work independently from concept through execution
• The ability to translate customer research and data into actionable marketing strategies
• Strong collaboration and communication skills, with the ability to influence cross-functional partners
• A customer-first mindset and curiosity for evolving market trends and consumer behavior

Benefits

• Bonus
• Equity
• Benefits

Company Overview