[Remote] Marketing Manager, Lifecycle

Note: The job is a remote job and is open to candidates in USA. Wealthfront is a leader in the financial technology industry, empowering individuals to take control of their financial futures. They are seeking a Marketing Manager for Lifecycle to develop and manage personalized, multi-channel marketing programs aimed at enhancing clients' financial knowledge and guiding them through their customer journey.

Responsibilities

• Develop and manage personalized, multi-channel marketing programs designed to increase client’s financial knowledge, grow their savings, and help them find the next product that’s right for them
• Work closely with Data Science & Engineering, Product Marketing, Consumer Research and Creative to develop personalized programs developed with qualitative and quantitative insights that contribute to business goals
• Use Wealthfront’s customer segmentation, lifecycle stages, product usage and behaviors to develop automated and scalable marketing programs
• Oversee end-to-end development and management of lifecycle marketing campaigns across channels (email, push, in-app, etc), including strategy, A/B testing, campaign development, reporting, and optimization
• Measure and communicate performance and impact of marketing programs

Skills

• 4+ years of professional marketing experience, with a focus on customer lifecycle marketing
• Experience implementing and managing marketing automations for customers across the customer journey
• Proven examples of impactful projects translating data into actionable insights and strategic recommendations
• Experience running A/B and multivariate experiments in lifecycle channels
• Ability to build strong cross-functional partnerships and communicate optimally with broad groups of partners and teammates
• Balanced strategic, analytical and operational thinker, with proven ability to extract insights that inform marketing strategy; SQL knowledge a plus
• BS or MS, or equivalent professional experience
• Personal finance knowledge/experience is a big bonus, but not required
• Knowledge of compliance and regulatory considerations within the financial services industry is a plus, but not required
• Experience with marketing platforms, Iterable is a plus

Benefits

• Equity
• Medical
• Vision
• Dental
• 401K plan
• Generous time off
• Parental leave
• Wellness reimbursements
• Professional development
• Employee investing discount

Company Overview

Company H1B Sponsorship