[Remote] Paid Search Specialist
Note: The job is a remote job and is open to candidates in USA. Leaf Home is dedicated to making homeownership easy and is recognized as a top workplace. The Paid Search Specialist will be responsible for setting up and optimizing paid search advertising efforts to support the digital performance marketing team in acquiring quality leads.
Responsibilities
- Build paid search campaigns including bid management, budget allocation, performance monitoring, keyword expansion, ad copy development and testing
- Track, measure, report, and analyze for further optimization of all initiatives and generation of new tests
- Optimize copy and landing pages for paid search engine marketing campaigns
- Maintain relationships with search engines to test new-to-market offerings
- Recommend bid, budget, targeting and optimization adjustments to reach assigned KPIs and metrics
- Support Senior Manager by analyzing and interpreting data. Communicates insights from multiple sources to enhance media, and website conversion rates
- Support Senior Manager in weekly performance meetings with Marketing leadership
- Collaborate across internal teams including analytics and creative to create holistic advertiser solutions that understand the customer journey
- Develop post-campaign reports including samples, highlights and recommendations
- Collaborate with platform partners to continuously scope and research new tests in search
- Utilize BI tools (Tableau) to analyze data, partnering with Marketing Analytics team, to drive results and improve efficiency
- Perform other duties as assigned by supervisor
Skills
- Bachelor's Degree required
- 1+ year of direct experience in paid search digital acquisition programs
- Advanced understanding of advertising campaign setup in SA360, Google Ads and Bing
- Advanced understanding and execution on real-time bid changes based on pacing and performance
- Advanced Excel skills including ability to analyze data to understand trends
- Ability to work both with a team and/or individually to achieve goals, meet deadlines, etc
- Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without 'dropping the ball'
- Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a 'roll up your sleeves' and 'win every day' mentality
- Hold oneself accountable and responsible while being self-driven in accomplishing goals
- Detail-oriented and can focus on task at hand by finding the most efficient and effective pathway to completion
- Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately
- Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection
- Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first
- Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access)
- Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
- Experience using PowerBI, Tableau or other data visualization tools to perform trend analysis
- Experience utilizing ad management tools like Smartly.io preferred
Benefits
- Industry-leading compensation package
- Competitive medical, dental, and vision benefits after 60 days
- Retirement savings plan with company match
- Paid parental leave and generous paid time off programs
- On-campus fitness programs and meal delivery services
- Comprehensive health, wellbeing, financial wellness, and childcare benefits
- Opportunities for growth and advancement
- Employee assistance program with 24/7 legal, financial, and counseling support
- Employee discount marketplace with thousands of savings options
- Gym membership reimbursement
- Employee resource groups, including VetConnect and the Women’s Committee
Company Overview