Marketing And Public Relations Specialist
Mainland is a fast-moving growth agency that focuses on delivering meaningful public relations results for its clients. They are seeking a high-energy Public Relations Specialist who is proactive in pitching media, building relationships, and generating coverage for various clients, particularly in franchise and consumer sectors.
Responsibilities
- Pitch media consistently across local, trade, business, franchise, consumer and industry outlets
- Build targeted media lists and identify the right reporters, editors, producers, podcast hosts and influencers for each story
- Develop timely, relevant story angles that make clients more interesting to the media
- Send smart, customized pitches that are clear, compelling and tied to the right audience
- Follow up with urgency and persistence through email, phone, LinkedIn and other appropriate channels
- Build real relationships with media contacts, not just one-time transactions
- Track pitching activity, follow-ups, responses, interview opportunities and coverage wins
- Learn each client’s business, audience, goals and competitive landscape
- Help identify strong 'Why You, Why Now' angles for franchise, consumer and business media
- Support the development of media pitches, press releases, media alerts, award submissions and speaking submissions
- Turn client updates into stories that reporters and audiences care about
- Bring ideas to the table every week
- Own your activity and your outcomes
- Understand your weekly pitching numbers, interview targets and media pipeline
- Move quickly when opportunities come in
- Communicate clearly with the internal team on what is moving, what is stuck and what needs to change
- Use feedback, data and results to improve your pitching and performance
- Celebrate wins, learn from misses and keep going
- Operate with urgency, energy and a 'give a shit' mentality
- Be responsive to teammates, clients and media
- Show up prepared, organized and ready to contribute
- Stay coachable and open to feedback
- Bring positive energy to a fast-moving agency environment
- Take pride in the details, the work and the results
Skills
- 1–3 years of PR, communications, journalism, media relations or agency experience preferred
- A strong desire to pitch media and generate coverage
- Excellent written and verbal communication skills
- A naturally outgoing, relationship-driven personality
- Strong organization and attention to detail
- A competitive mindset and comfort being measured against goals
- The ability to work quickly across multiple clients and deadlines
- Curiosity, creativity and persistence
- A willingness to pick up the phone, follow up and make things happen
- Experience with franchising, restaurants, consumer brands, local media, business media or agency work is a plus
Company Overview