Marketing & Digital Asset Coordinator
About the position We are seeking a results-oriented, detail-driven Marketing & Digital Asset Coordinator who will serve as a bridge between marketing operations and digital asset management. This role will be responsible for maintaining, organizing, and optimizing the firm’s digital assets (images, documents, resumes, project profiles, etc.) with proper metadata and organization, while also supporting marketing campaigns, collateral production, and database segmentation. The ideal candidate is comfortable with both creative/marketing workflows, as well as structured, taxonomy-driven asset management.
Responsibilities
- Oversee the uploading, tagging, categorization, and organization of all digital assets (project images, project profiles, photo shoot imagery, etc.) in the firm’s DAM system.
- Quality Control & Format Compliance: Review assets to confirm they meet visual, technical, and brand standards
- Create and maintain metadata standards, controlled vocabularies, taxonomy, naming conventions, and folder structures to provide consistency, findability, and scalability.
- Audit and clean existing assets: remove duplicates, correct metadata errors/missing tags, apply consistent standards.
- Develop workflows and documentation/guidelines for asset submission, review, approval, and archiving.
- Track metrics around asset usage, search behavior, retrieval times, unused assets, etc., and suggest improvements.
- Work across regional offices to provide support by uploading projects to the website.
- Create and update project sheets, resumes, brochures, and one-pagers.
- Ensure branding consistency: maintain style guides, templates, logos; make sure all marketing/proposal materials adhere to our brand standards.
Requirements
- Experience with CRM (Deltek Vantagepoint preferred) and digital asset management programs
- Familiar with project management programs
- Excellent verbal, written, and interpersonal communication skills
- Excellent project management and organization skills
- Able to work well under deadline pressure and balance multiple priorities successfully
- Bachelor's degree in marketing, data management, communications, or a related field
- 1-2 years of experience, ideally in A/E/C marketing
- Strong attention to detail
- Proficiency in Adobe InDesign and Microsoft Office Suite
- Proficiency in copy editing and proofreading
Benefits
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off and company holidays
- Wellness programs and employee assistance resources
- Professional development support
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