Local SEO Specialist (High-Intent Lead Gen – Not Traffic for Traffic’s Sake)

I’m looking for a high-level SEO specialist to improve organic performance for a local service business (biohazard / trauma cleanup). This is NOT about generating generic traffic. The goal is to rank for high-intent service keywords and generate leads. What success looks like Improved rankings for: biohazard cleanup death cleanup crime scene cleanup Increased non-branded organic traffic More qualified inbound leads from organic search Clear separation of GBP vs organic performance Current situation ~1,700 monthly visits (plateauing) GBP performance strong, organic less clear Reporting blends GBP + organic (needs separation) No clear movement on core service keywords

Responsibilities

Target high-intent service keywords (NOT blog fluff) Build/optimize service + location pages Improve traditional SERP rankings Develop authority (backlinks, not spam) Clearly separate: GBP vs organic branded vs non-branded traffic What I do NOT want generic blog content for the sake of content AI-generated content spam vague “SEO takes time” responses without strategy blended reporting that hides performance Communication & Transparency I expect: clear explanations in plain English honest feedback when something isn’t working visibility into what’s being done and why If something is underperforming, I want: - the issue - the plan - the expected outcome To apply (REQUIRED) How would you improve rankings for a local service business in a high-intent niche? How do you separate and measure: GBP performance traditional organic SEO What would your first 60–90 day plan look like? Share one example with real ranking or traffic improvements Apply tot his job Apply To this Job