Tonal is the industry leader in intelligent strength training, and our commitment to delivering an unparalleled fitness experience extends to our vast library of workout content that streams directly to our members' homes.
Overview
We are looking for an experienced Community Manager to lead and energize our official Tonal member community. This role goes beyond moderation—you will actively shape the tone, participation, and overall experience of the community to drive deeper engagement and workout consistency.You will be responsible for fostering a dynamic, motivating, and member-first environment where members feel supported, connected, and inspired. You’ll partner closely with coaches, content, marketing, and product teams to amplify community voices, support members in their fitness journey, surface insights, promote our content, and strengthen the connection between Tonal and its members.This role reports to the Director of Member Engagement.
What You Will Do
Lead Community Engagement
Actively participate in the community daily—commenting, encouraging, and answering questions to maintain a high level of responsiveness
Set the tone of the community as supportive, motivating, and inclusive
Ensure high-quality posts and member contributions are acknowledged and amplified internally
Drive Conversations & Content
Create and guide engaging discussions using content from Tonal channels, coaches, and members
Develop thoughtful prompts and conversation starters to encourage participation (3–5 per week)
Keep community resources, guides, and pinned content organized and up to date
Work with Channel Strategist to execute content and product feature education and promotion
Moderation & Community Health
Oversee community moderation, ensuring timely approvals and adherence to community guidelines
Maintain a safe, welcoming, and well-organized environment
Activate Coaches & Members
Partner with Tonal coaches to drive engagement through comments, posts, and challenges
Identify high-impact moments and coordinate coach participation to deepen member connection
Foster peer-to-peer interaction and a strong sense of community among members
Own Community Programming
Plan and execute monthly challenges to drive workout consistency and engagement
Support ongoing programming such as milestone recognition, product updates, and content amplification
Continuously iterate on community initiatives based on performance and feedback
Surface Insights & Feedback
Track community trends, conversations, and sentiment
Collect testimonials and highlight member success stories
Share actionable insights with cross-functional teams (marketing, product, support)
Reporting & Performance
Monitor and report on key community metrics including engagement, activity, and participation
Identify what’s working, what’s not, and recommend improvements to increase impact
Who You Are
Proven experience building and engaging online communities
Passion for fitness, wellness, and helping others succeed
Strong communication skills with a natural ability to connect with people
Proactive, hands-on, and comfortable being highly present in a community environment
Experience working cross-functionally with marketing, product, or customer support teams
Comfortable using social platforms, analytics tools, and community management systems
Familiarity with Tonal is a plus
What Success Looks Like
The community feels active, responsive, and welcoming every day
Members consistently engage, post, and support one another
Coaches are visible, accessible, and actively participating
Community programming (especially challenges) drives meaningful participation and habit formation
Insights from the community meaningfully inform product, content, and marketing decisions
At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you! Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, [email protected]. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.
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