Digital Media Coordinator
Kirvin Doak Communications is a leading marketing agency specializing in integrated campaigns across various industries. They are seeking a motivated Digital Media Coordinator to assist in the management and optimization of digital media and PPC campaigns, while providing reporting and analysis to enhance campaign performance.
Responsibilities
- Managing and optimizing all Google/YouTube PPC campaigns
- Campaign management in agency’s self-managed Demand Side Platform (DSP)
- Managing and optimizing programmatic media campaigns with managed DSPs
- Monthly digital media campaign performance reporting and analysis
- General website analytics reporting in Google Analytics
- Generating and tracking specific UTMs within Google Analytics
- Pixel placements for media campaign tracking within Google Tag Manager
- Client facing meeting participation, reporting and recommendations
- Creating and issuing insertion orders in agency buying platform
- Monthly billing and budget reconciliation (both traditional and digital media)
Skills
- Familiarity with digital media practices and terminology a must
- Working knowledge of Excel for daily use in client work
- Managing all work with thoroughness, accuracy, and efficiency
- Strong written communication
- Willingness to learn agency software and platforms
- Personable, team player committed to agency's vision
- Facilitate project execution in a timely manner
- Strong analytical thinking and mathematical skills
- Excellent time management and organizational skills; strong attention to detail
- Must be flexible, dedicated, hardworking, diplomatic, friendly and highly organized
- Proficiency in Microsoft Word and Excel, Power Point, and Outlook calendar system is required
- Familiarity with advertising concepts, practices and procedures is preferred
- Bachelor's degree in Marketing, Advertising or a related field preferred
- Certification in Google Ads is preferred
- Experience in Google Analytics a plus
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Company Overview