Integrated Marketing Manager, ABM (m/f/d) in Austin, TX - hybrid

About the position Too much data, not enough insight? We get it. At KNIME, we build software that helps people clean, combine, and understand their data: fast, efficiently, and without code. And with our focus on Data Analytics & AI, we empower everyone to turn complex challenges into clear, actionable insights. You can help make that happen. We’re not just an open-source data analytics company, we’re a fast-growing, globally recognized pioneer at the intersection of data and AI. With users in every industry, an international team from 30+ nationalities, and a thriving open community. Join us as an Integrated Marketing Manager, ABM in Austin, TX and help us drive strategic account-based marketing initiatives that build meaningful engagement with our priority enterprise accounts. You'll work closely with Sales, Product Marketing and Ops to translate account insights and commercial priorities into actionable marketing programs that deliver meaningful business outcomes. Who you are Experienced: You bring 5-7+ years of experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries. Strategic builder: You understand ABM principles, digital channels, and full-funnel campaign design, and you’re excited to build scalable programs from the ground up. Data-driven storyteller: You translate insights from CRM data, voice of customer, win/loss analyses, and market research into compelling narratives and effective campaigns. Collaborative partner: You’ve successfully worked with sales leaders and global marketing teams, influencing stakeholders and aligning around shared revenue goals. Proactive and hands-on: You move seamlessly between strategy and execution, managing details while keeping the bigger picture in focus. Tech-savvy: You’re comfortable with Salesforce, HubSpot, and marketing automation tools; experience with platforms like 6sense or Demandbase is a plus. That's the job

Responsibilities

• Own campaign planning: Lead full-funnel, multi-channel campaign planning and execution, from prioritization and timelines to delivery and optimization.
• Build ABM programs: Design and implement targeted ABM and vertical marketing strategies that engage priority accounts and drive pipeline growth.
• Align with sales: Partner with sales to identify and tier accounts, define segments, support enablement, and ensure smooth lead and account handoffs.
• Coordinate execution: Act as the central point of coordination across marketing teams, driving clarity on roles, responsibilities, and handoffs, across paid, email, events, web, and personalized content.
• Optimize performance: Track engagement, influenced pipeline, and deal velocity to continuously improve ROI and campaign effectiveness.
• Enable growth: Establish repeatable frameworks and scalable processes that support sustained expansion in global markets.

Requirements

• 5-7+ years of experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries.
• You understand ABM principles, digital channels, and full-funnel campaign design, and you’re excited to build scalable programs from the ground up.
• You translate insights from CRM data, voice of customer, win/loss analyses, and market research into compelling narratives and effective campaigns.
• You’ve successfully worked with sales leaders and global marketing teams, influencing stakeholders and aligning around shared revenue goals.
• You move seamlessly between strategy and execution, managing details while keeping the bigger picture in focus.
• You’re comfortable with Salesforce, HubSpot, and marketing automation tools

Nice-to-haves

• experience with platforms like 6sense or Demandbase is a plus.

Benefits

• Purpose-driven impact: Shape how leading enterprises engage with data and AI, helping them unlock real value with intuitive, open tools.
• A builder’s opportunity: Take ownership of a strategic growth area and create scalable ABM frameworks with visible business impact.
• International collaboration: Work across regions and functions in a diverse, global team united by curiosity and openness.
• Learning: Grow alongside experienced marketers, product experts, and sales leaders in a culture that values knowledge sharing and experimentation.
• Sports: Subsidized gym memberships and sport courses in select locations.
• Flexibility: Hybrid or remote options (depending on location) and flexible working hours to support your work-life balance.

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