Commercial Business Development Manager - Eastern Region

The Business Development Manager will be responsible for identifying, engaging, and converting the organization’s top 300 prospective commercial customers. This role involves strategic planning, market research, and proactive outreach to establish new business relationships and drive revenue growth.  The Business Development manager will also have responsibility for top current customers in the Eastern Region.

This position can reside and travel from any state in the Eastern Business Center.

Key Responsibilities

Prospecting and Lead Generation

• Identify and prioritize the top 300 commercial prospects based on market potential and alignment with organizational goals.
• Conduct research to understand the needs, challenges, and decision-making processes of target customers.

Strategic Outreach

• Develop and execute tailored outreach strategies to engage prospective clients.
• Leverage multiple channels, including networking events, cold calls, emails, and social media, to initiate contact.

Relationship Building

• Establish and nurture relationships with key decision-makers and stakeholders.
• Position the organization as a trusted partner by demonstrating value and expertise.

Proposal Development and Negotiation

• Create customized proposals and presentations that address the specific needs of prospective clients.
• Lead negotiations to secure contracts and agreements, ensuring mutual benefit.

Collaboration

• Work closely with internal teams (sales, marketing, product development) to align strategies and deliver tailored solutions.
• Provide feedback from prospects to inform product and service improvements.

Market Analysis

• Monitor industry trends, competitor activities, and market dynamics to identify opportunities and threats.
• Use insights to refine strategies and maintain a competitive edge.

Client Relationship Management

• Maintain and strengthen relationships with top commercial customers.
• Act as the primary point of contact for key accounts, ensuring customer satisfaction and loyalty.

Strategic Planning

• Develop and execute strategies to meet revenue and growth targets for top-tier clients.
• Identify opportunities for upselling and cross-selling within the existing customer base.