Field Marketing Manager

Capriotti's Sandwich Shop is looking for a passionate and driven Field Marketing Manager to join our Reno team. This pivotal role is focused on elevating Capriotti’s to the forefront of the sandwich industry in Reno/Carson City through innovative marketing strategies and building brand loyalty.

Responsibilities

• Develop and execute market-wide and store-specific marketing plans to increase customer loyalty and brand preference
• Drive catering and in-store sales through strategic outreach, events, and partnerships
• Create PR opportunities by building relationships with local media, influencers, and community leaders
• Collaborate with general managers to ensure consistent and impactful local marketing execution and supported by the stores
• Monitor and optimize marketing performance using data-driven insights to maximize ROI
• Ensure consistency in messaging, branding, and overall marketing efforts
• Maintain organized project documentation, including project plans, timelines, status updates, and reports to track progress and measure success
• Define and achieve metrics for traffic growth and catering sales

Skills

• Must be confident, articulate, and comfortable speaking directly to customers about our brand and locations
• Must have the ability to recommend and execute new ideas and creative activations to drive traffic and sales for Reno-areas shops
• Must be able to effectively present new ideas to the Director of Operations and Vice President of Operations, based on your findings in the field
• Must be highly motivated and accountable for delivering tangible results
• Must have a flexible schedule that can support events that may arise outside of normal business hours (i.e. Community events on the weekend, evening promotions, etc.)
• Strong local marketing, and community engagement experience preferably in restaurant marketing
• Must be a self-starter who is comfortable interacting and connecting with customers and members of the community
• Proficiency in digital marketing and analytics to measure and improve campaign success
• Exceptional communication and relationship-building skills with general managers and leadership
• Creative thinker with the ability to craft unique, market-dominating campaigns
• Proficiency in Microsoft Office Suite and familiarity with marketing tools and platforms (e.g., social media management, email marketing, analytics)
• Strong preference for candidates with a deep familiarity of the Reno community
• College students (marketing, communications, business, or related majors encouraged!)

Benefits

• Training & development
• Wellness resources
• Medical
• Dental
• Vision
• Life insurance
• 401(k) plans
• Generous vacation
• Personal time off

Company Overview