Digital Marketing Specialist
SAP is a global leader in business application software, and they are seeking a Digital Marketing Specialist to support their digital ecosystem. The role involves executing digital marketing strategies, optimizing customer engagement, and collaborating with global teams to enhance brand visibility and credibility.
Responsibilities
- Execute ongoing review sourcing campaigns, including day‑to‑day activation and optimization
- Monitor performance across review platforms and deliver optimization recommendations based on trends, sentiment, and engagement
- Partner closely with the SEO team to ensure alignment on AI‑driven optimization, discoverability, and content strategy across review ecosystems
- Build and operationalize a review response strategy, aligning closely with community management and social teams to ensure consistent voice and timely engagement
- Manage content updates, messaging alignment, and ongoing optimization across key review sites
- Monitor performance, sentiment, and engagement metrics on review platforms, translating insights into actionable recommendations
- Support programs that encourage authentic customer reviews in alignment with brand and compliance guidelines
- Support the execution of TripIt email marketing programs, including content setup, scheduling, QA, and deployment
- Collaborate with stakeholders to ensure email messaging aligns with campaign objectives and customer lifecycle moments
- Assist with reporting and analysis of email performance, identifying optimization opportunities to improve engagement and effectiveness
Skills
- 1–3 years of experience in digital marketing, content marketing, or related field
- Bachelor's degree in Marketing, Business, or a related discipline, or equivalent practical experience
- Hands‑on experience with digital marketing tools and platforms such as review site platforms, email marketing tools, Adobe, Drupal, or other web CMS platforms
- Strong passion for delivering world‑class customer and digital experiences
- Experience working in a global environment with remote or distributed teams
- Excellent troubleshooting, problem‑solving, and organizational skills
- Ability to manage multiple priorities while maintaining attention to detail in a fast‑paced environment
- Strong analytical skills with a data‑driven mindset
- Excellent written and verbal communication skills
- Ability to pass a background check
- Experience supporting or executing email marketing programs
Benefits
- SAP North America Benefits
Company Overview
Company H1B Sponsorship