Ticket & Marketing Analyst
Mission To present sports in their purest, most exciting and competitive form: high stakes and open to all. Core Values Build a great product Have a desirable social purpose Surround yourself with good people Team first About The Tournament has grown from a unique idea amongst friends to hosting some of the hottest sporting events in the world, owning and operating The Basketball Tournament (TBT) and The Soccer Tournament (TST). TBT launched in 2014 and is now one of the most exciting events on the summer sports calendar, with a Fox Sports partnership, regional championships across the country, and a winner-take-all, $1 million prize. Every year, its open format attracts some of the best players in the world and fulfills its promise of showcasing electrifying competition. In 2023, The Tournament unveiled TST, which exploded onto the scene with a $1 million prize, billing itself as Coachella for Sports – part food festival, part sporting event. In 2024, the company launched an equal pay women’s soccer tournament for $1 million and broadcast through ESPN networks. For more information, visit www.thetournament.com. Position Overview The Tournament is hiring a Ticket & Marketing Analyst. This person must be detail-oriented, capable of handling a variety of special projects, able to work independently, and comfortable in a remote group setting. Elite organizational and communication skills are required. Duties:
- Contribute to the overarching strategic development of The Tournament events (e.g. TBT, TST, etc) as a whole, including format, marketing, ticketing, analytics, fan engagement, and more
- Reporting & business modeling
- Develop YOY ticketing strategy, including pricing, packaging, and fee structures
- Stand up reporting dashboards/cadence for all The Tournament events, including:
- Email, website, social media, marketing metrics
- Ticketing and merchandise sales
- Lead CRM management, including platform selection and day-to-day oversight
- Lead fan data collection inclusive of surveys, broadcast and social media data
- Support key aspects of website (e.g. ticketing, stats, bracket, analytics, forms, etc) and website analytics
- Manage the overall ticketing ecosystem across all events
- Manage day-to-day relationships between all ticketing partners, including The Tournament third-party platforms and University box offices, including inventory creation, reporting, discounts and onsite box office operations
- Ensure marketing team is tied into ticketing systems and workflows to execute marketing plans, including discounting, paid media campaigns, and reporting
- Collaborate with marketing team to create consistent and seamless consumer journeys across all purchase opportunities
- Monitor capacities, pricing, and fees, and maintain reports to support real-time strategic decision-making
- Advise marketing team on box office capabilities to support ticket marketing strategies and campaigns
- Handle customer service and inbound group sales inquiries
- Create clear workflows for all the above
- Statistics platform and database oversight
- Work with marketing team and website developers on creative ways to present statistics to fans
- Ensure that all integrated partners are set up with tournament stats feed
- Liaison with statisticians and ensure they have proper computer software and training manuals in advance of the event
- Update matchups as the tournament progresses to ensure timely/accurate displays for all integrated partners
- Research and help pursue new opportunities within the statistics space that enhance the fan experience and create revenue opportunities
- Oversee team of analytics interns
Requirements & Qualifications:
- Expert in Excel
- Experience with a CRM platform like Klaviyo
- Excellent work ethic, strong problem-solving skills, and tenacity
- Detail-oriented, self-motivated and results-focused
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