Associate Product Marketing Manager

Everlaw is a company that promotes justice by illuminating truth, and they are seeking an Associate Product Marketing Manager to join their team. The role involves translating product innovation into market success through effective messaging, positioning, and go-to-market execution, while also supporting competitive research and customer insights analysis.

Responsibilities

• Own the process and execution for our monthly Tier 2 and 3 product innovation features and support Tier 1 launches. This will include developing customer-facing messaging, creating sales enablement materials, and coordinating with Product, Marketing, Sales and Customer Success to ensure a successful release
• Support our understanding of the competitive landscape, with a sharp focus on key players in the market. You will be responsible for gathering intel, updating and maintaining battlecards, and creating competitive assets (e.g., talk tracks, one-pagers) to improve our sales team's win rates
• Leverage AI to track customer reaction to our messaging and identify core competitor vulnerabilities, giving our team the data needed to articulate customer pain points and product value effectively. You will also support pulling and analyzing win/loss data to uncover consistent buying triggers and sales objections
• Be the operational backbone of the PMM team. You will be responsible for documenting and refining key processes, organizing our internal asset libraries, and building the scalable systems that help the entire team operate more efficiently

Skills

• 1-3 years of experience in a relevant role, such as product marketing, content marketing, sales enablement, or product management, preferably in B2B SaaS
• Excellent written and verbal communication skills
• Ability to distill complex technical concepts into clear, compelling, and human-friendly language
• Meticulously organized, detail-oriented, and skilled at managing multiple projects at once
• Eager to dig into competitive intel and customer feedback to find the 'so what.'
• Ability to find the story and the action implied by data
• Team player who enjoys working with cross-functional partners, especially Sales, Customer Success and Product
• High degree of ownership, a bias for action, and the ability to thrive in a fast-paced environment
• Authorized to work in the United States
• Direct experience in the legal tech or e-discovery industry
• Prior experience conducting customer or market research interviews
• Familiarity with sales enablement tools (e.g., Highspot) and competitive intelligence platforms

Benefits

• Equity program
• 401(k) retirement plan with company matching
• Health, dental, and vision
• Flexible Spending Accounts for health and dependent care expenses
• Paid parental leave and approximately 10 days (80 hours) per year of sick leave
• Seventeen paid vacation days plus 11 federal holidays
• Membership to Modern Health to help employees prioritize mental health and wellness
• Annual allocation for Learning & Development opportunities and applicable professional membership dues
• Company-sponsored life and disability insurance

Company Overview