Global Product Marketing Director (B2B)
This is a direct hire, remote position in EST or CST and we are looking for Global experience in the B2B space.
Summary
The Global Product Marketing Director leads global product marketing strategy, shaping how the company engages priority personas, positions its solutions, and drives commercial success across global markets. This leader oversees a team of marketers responsible for defining core customer personas and building the messaging frameworks that unite multiple business lines under cohesive, customer-led value propositions. Operating at the intersection of strategy, enablement, and thought leadership, this role defines global product marketing direction and governance.
Key Responsibilities
Persona-Led Strategy & Leadership Serve as the executive voice of product marketing within the marketing leadership team, building and leading a team of persona-focused marketers aligned to priority customer segments. Architect and maintain a unified, global persona strategy, ensuring the team develops and sustains deep insights into customer pain points, market dynamics, and solution needs. Lead team of marketers to ensure persona insights are translated into scalable messaging frameworks and content strategies that span multiple products and services. Cross-Functional Collaboration Act as the strategic bridge between Product, Commercial, and Corporate Strategy, ensuring market insights directly influence product roadmaps and growth priorities through structured feedback loops and performance metrics. Collaborate with Growth Marketing and Marketing Operations to embed persona-based messaging across campaigns, channels, and enablement platforms. Design and implement a global enablement ecosystem that continuously develops commercial teams on product messaging, objection handling, and competitive differentiation. Serves as a strategic thought partner to executive business unit leadership, translating GTM strategies into product marketing action. Content & Enablement Strategy Oversee the creation of persona-first marketing and sales enablement tools (e.g., message houses, battlecards, pitch decks, one-pagers). Partner with Sales and Operational leadership to establish feedback loops and competency metrics to ensure marketing content reflects evolving customer pain points and market conditions, leveraging AI-enabled systems where possible. Partner with external agencies to accelerate content development and delivery. Performance & Optimization Own and report KPIs for persona readiness, content effectiveness, and sales enablement impact. Use feedback loops from growth campaign performance, BDRs, and Sales to continuously refine messaging and asset strategy. Qualifications 8+ years in B2B product marketing, with at least 2 years in a leadership role Proven success in launching and scaling products in matrixed, global organizations Deep expertise in product positioning, competitive analysis, and go-to-market strategy Strong analytical mindset with experience managing product adoption, win/loss, and sales enablement impact Experience in regulated industries is a plus Fluent in English; additional European languages preferred Competencies Proven ability to lead enterprise-level product marketing strategies that unite key customer personas across the business’s global solutions and service lines. Demonstrated strategic influence and thought leadership, providing executive-level insights that align cross-functional teams and inform leadership decisions across both the marketing function and broader business units to accelerate enterprise growth. Established success in driving commercial readiness and shared vision between Marketing and Sales, bridging teams of teams to deliver measurable business impact. Key Metrics Pipeline generation growth Lead generation and conversion performance #app #LI-MS3 The target hiring compensation range for this role is $160k – $180k. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Apply tot his job Apply To this Job